Bi-Sheng entrepreneurial sentiment

Bi Sheng is such a perception of entrepreneurship: "Le Amoy three years have experienced extremely dangerous transformation.From Baidu's professional managers to Le Amoy Trader this process, the strategic innovation is the largest Kaner. Lei Jun is Le Amoy Enlightenment Teacher, in my career, the one who most influenced me was Li Yanhong. "

Leave Baidu day

In 2005, listed on NASDAQ Baidu, I was Baidu's marketing director and assistant director, although in the end I left Baidu.

One and a half years after coming out is also the most painful time. A big pie in the sky fell to you to dizzy, do not know what to do. Me and my wife, and I have a few buddies, fighting the landlords every day, together for a week to play together for several days. I, this person, except work, smoking and sleeping, have no hobbies. Soon I was tired of playing, all sleeping at home, watching TV. People pull me to sing, I say oh no fun singing, do not know why, the kind of state all day long.

There are many companies invited me to go. Not as high as not low. Bigger company I do not want to go. Baidu is an entrepreneurial environment, relatively simple, culture is very simple. A lot of the culture of large companies have been formed, and their own stage that is more arrogant, the heart is not boring big company culture, is a happy culture, so do not like to go. Small companies also disdain, can not accept someone else to control me. When you've seen companies with $ 10 billion in market capital, you're not going to have to deal with those smaller companies. Small companies are also buddies, went to see, people can not control me, can not afford to raise me, certainly no one wants.

After I came out from Baidu, it is not suitable for working with a boss. During my time in Baidu, Robin Li was less involved in me. He is a person who does not particularly express his love and what you do for yourself. You did not say he did, you made a mistake he wrote to you, save some time outbreak, such an individual. Give him a lot of psychological pressure, you can only do things right and wrong. Entrepreneurship companies can only be like this, wrong little risk is great. The character I practice in Baidu is unconstrained and few people control me. I have no time, I am willing to start when Shashi Shashi, when I want to sleep when I sleep, my budget is my own grant, do not spend money.

(Tips: Bi-Sheng entrepreneurial sentiment 1: You can only do things right and wrong. Start-up companies can only be so wrong at a little risky.)

At that time, the brothers who came out of Baidu basically divided the two groups of children, a group of children went to school, and a group of children retired. I went to Shenzhen to play, met Baidu's buddies before, stammered with me all day, said we go to the sea, I made a new yacht and quickly go. Everyone retired, is this kind of sea state.

Originally thought that the freedom of the financial freedom of mind, and later found that not the case. Slowly, the sense of urgency is getting stronger. Coupled with two consecutive years of my parents died, the whole person is dazed. I wonder, are not all vanity it? From the things that Baidu so aura up and down, I want to do something, you get a hit at least, can not be deeper and deeper. If you fail, you mixed in this circle for more than a decade, it is white, it is equivalent to others forget you. Say bigger, you did not do anything about this society, you get more money in addition to the beginning of your 30s. In case I live a bit older and live till the 90s, just one third of this is moral. There are still decades behind you, all wasted

(Tips: Bi-Sheng entrepreneurial sentiment 2: people are not quite vanity it? From the things that Baidu so aura up and down, I want to do something, you get at least a hit, if not, It is equivalent to someone forgetting you.)

Robin Li so do not love to talk to people, and later he also told me that you can no longer idle, and then idle to waste.

The earliest I want to be an aged investor, I do not want to do anything. After more than a year, every guest to do it. Old Lei (Lei Jun) said that people are so many years older than you, they still have entrepreneurial passion, you're gone? I said I am not without passion, I do not know where the next direction. In fact, I have several directions, have done a personal investment, did not go to their own. If that time to do it, it is not small now. Later, because I vote that the team can not, it died.

Old Lei said that e-commerce is certainly hot. Buddy do not understand e-commerce, really do not understand. You say search engine, I can give you continuous talk about 24 hours, without heavy baby. But you have to talk about e-commerce, you tell me 24 hours I did not understand. He said, Hi, entrepreneurship thing. I said I do not know what to sell e-commerce, he said selling toys. Lei Jun with my friends for more than 10 years, these are he and I mention. He said that this is good, I do not doubt. I never doubt Ray's words, and now I do not doubt. Then start financing, very fast. Because I have to vote, Lei Jun also vote, looking for investors is easy, do not have those business plans, 200 million dollars, play like.

Where is the office? Just that day I heard that I was going to move to the next, and I said, hurriedly to go quickly and leave everything for furniture. He said why, I said because I want to start a business. This does not save you? Do not even give me a network cable to move away, even the old doorkeeper gave me leave. Gatekeeper uncle really left, aged moved away. I told old age, first of all not an opponent, is a brother. There are three of our two common investors, that is, three of the board members are coincidental. We are brother companies.

Le Amoy twice the vicious transformation

In June 2008, Le Amoy was established. E-commerce is very excited about this matter, but I did not steal. In this industry, many people click for a vote, I do not. Because I do not understand this, so I have to look. After looking for six months, I found it totally unreliable.

There are two knives that time, none of our team retail. I found the toy does not fit this thing. You think, doing e-commerce is certainly a percentage of the traditional retail, first of all, the industry base is large enough for you to be large enough. The base of toys is small, a little bit.

The wrong direction of the toy, the entire team began to study. The end of 2008, we have more than 30 individuals, from head to toe analysis, found that from head to toe, who have been done by the passengers, wearing the feet have not done, then make shoes. When making toys mostly racking their brains, making shoes when you really want to be a market survey, specifically to see the jeans manufacturers in Guangdong. Later I felt that people do not wear jeans every day, but must wear shoes every day, then began to make transition shoes.

Outsiders think, Le Amoy did a good job, about the transition. But look inside, this transition is very dangerous. The beginning, China has a lot of shoes on the market, but also done a good job, we do not point a little. Our team still did not make shoes origin, unlike now, we control the supply chain VP is ZARA's VP. Then there is a bunch of people who do the Internet, across the line across the board, they are buried to do. At that time I would like to, forget it, the money back to investors, go home and go to sleep in the direction to go. I am not a loser, the wrong direction I want to change quickly, but I can not be sorry investors. Anyway, not 200 million dollars Well, I use their own money to pay them, we still brothers.

There is a sense of shoes to do. August 18, 2009, my 35th birthday that day formally launched, the third day on the line downtime, because of the large amount of traffic. That aura a bit like Baidu in 2002, when I can feel it, to be up, the small universe to explode.

Le Amoy second transformation is determined not to purchase goods. Music was too fierce inside the Amoy, but I have been biting teeth, I do not purchase.

The biggest pain is to do the retail inventory backlog, rather than zero sales, if you do not purchase, you will never have this pain. But there is another pain, you do not purchase, who play with you ah? This time, nice to find some like-minded people, that is not good to hear, is to flicker a group of people. Do e-commerce, the biggest challenge is that you grow fast enough fast enough. As long as you fast enough, the plate will be bigger and bigger, so the speed and efficiency must be the same. If you buy, your speed will not be fast. Later, I think, we do not have the natural advantages of buying goods. Business is to buy or not to buy goods, electronics is the Internet, is your pace of development. Le Amoy this team, the Internet is very strong, so we do not buy the way to solve the retail. Retail is not a success, depending on your speed, that is, your ability to control the Internet, and this is our advantage.

Based on the analysis of these points, the strategic direction of the supply chain is not to buy goods. Like O'Connell these larger enterprises, Le Amoy they have never heard of, just know you Bi Sheng, but Le Amoy do not rely on reliable do not know. Look at friends face, they tried to put 8000 pairs of shoes into our storeroom, two days gone, sold out. Aokang CEO shocked, how much to give now how much, they have a special replenishment to us, thousands of pairs of double-double a week to make up, do not want money.

(Tips: Bi Sheng entrepreneurial sentiment 3: Do e-commerce, the biggest challenge is that you grow fast enough fast enough. As long as you fast enough, the plate will be bigger and bigger, so the speed and efficiency must be consistent. We do not buy the goods Way to solve the retail.)

Now, our director of supply chain operations, where he is the boss Ferry pick-up, two or three chasing him talk. But from the beginning, negotiations with suppliers were painful. Le Amoy's top five suppliers are my own talk, with grandchild thing. One by one are the soil boss, say you have a few money. I met a boss, sitting in a teahouse. He said that you gave me 40% shares of Le Amoy, and I just played with you, or I would not supply you with it. He is despising you, is equal to saying that you are not a must have. In the end, such words came out and said, with your strength, no one in China supplies you with shoes.

This world is very real and I am really challenged by many people. At that time, there was a veteran of a very large supplier next door to our office building. During that time, we talked totally for seven months and did not say anything about it. Later, he said, Bi Sheng, I think you are very sincere, first take millions of goods cooperation. Now, we moved to the center of Wangfujing, where I can see his office when I open a window. Call again to say that you have stuck his head out and he has stuck his head. He said what to do, I said please me to eat, he said good, come down. Finally, we become buddies, how much it, a few million, let go, no problem, this relationship. Everything depends on your speed of development.

In the past in Baidu, I also managed sales, I ran the user, like this Somebody into Nobody, not the biggest challenge to me. We are now here to eat, not bad restaurant, very upscale, two months ago, we donkey fire in Fengtai eat, Chengdu snacks, still very happy, there is nothing to pull things down. If this point (figure) can not pull down, you can not do anything about it. Entrepreneurship is actually put you in the wild, surrounded by a pack of wolves, you hungry for three days did not eat, you say I was a billionaire, do not get some sea cucumber abalone I do not eat, this time climbed out a mouse Come, you are starving to death, just eat it. This is an entrepreneur must have the quality, you do not do this business without starting.

(Tips: Bi Sheng entrepreneurial sentiment 4: In the past in Baidu, I also managed sales, I ran the user, like this Somebody into Nobody, not the biggest challenge to me .If this point (figure) Do not pull down, you can do nothing thing. Venture is actually put you in the wild, surrounded by a pack of wolves, you hungry for three days did not eat, you say I was a billionaire, do not get some Sea cucumber abalone I do not eat, this time next to crawl out of a mouse, you are starving to death, on it, live swallow .This is a must have qualities of entrepreneurs, you do not have the quality of this business.

From Baidu's professional managers to Le Amoy Trader, my biggest Kare is strategic innovation. You did not control the strategy before, and now you have to lead the strategy. I had a friend told me before, saying that Bi Sheng is very poor in strategy and superior in tactics. I never realized what I meant. In 2005, Lao Li scolded me for a meal, saying you were poorly strategic. I thought, why all people say that I am a poor strategic? Of course, people who say I have poor strategic arena is very, very big big brother, and basically are now God's gang.

I also considered entrepreneurship in Baidu, but I am a helper, I can not understand the full pain of Lao Li. I made a wrong decision before, the sky was falling, and I did not do anything. Now I am carrying the sky down, so it is all my business, not quite the same at this point. Old Li has also been painful before, but also entangled, but his so-called painful struggle is to try to avoid the wrong decision.

(Tips: Bi Sheng entrepreneurial sentiment 5: From Baidu's professional managers to Le Amoy trader, my biggest Kaner is a strategic innovation .I can be considered in Baidu business, but I am a helper, I can not understand the old Li All the pain.I used to make a mistake and decided that the sky was falling, and Lee was carrying me, and now I am carrying the sky, so it is all my business, and not quite the same at this point.

So there is a second trick, when you quickly find your decision wrong, immediately turn around. Le Amoy transformation is, once the error, immediately turn around. They all think I raced my head for more time, often I finished the effect is not bad, in fact, I have thought for a long time before making head.

In fact, Amoy to this level, in the footwear B2C is already very far ahead of the first, and I am not afraid of the market competition. What is the thing I fear most? I'm most afraid of the kind of thing that makes decisions with buttocks. Kaka your business up, a quarter of the business is the sum of last year, rising fast too fast when you do not commit silly. The thing I'm most afraid of is this, every time you make a decision it's possible to commit silly things. Even if you sell shoes there are several directions to go, is how to do its own brand or how.

In early April, I went to the United States for a business trip. In fact, will be small, I will, I have been thinking about what the company did not do well, listed several pages of paper. Come back after the meeting, more than a dozen directors, each went up, originally planned two hours, the result of each person is N hours. Are those problems, together to find solutions. I think these problems have been solved, Le Amoy will go to a higher level, from a very big young to a more mature youth. Life is to solve the problem, to solve the core level, basically there will be no big problem.

Robin Li and Wang Shuo taught me something

I have a buddy, a producer, he introduced, I and cultural circle of these people are all familiar. Wang Shuo, Shi Kang, Xu Jinglei, I know, often play together. Shi Kang gave me a printed script that year, mysteriously said, buddy, this must be fire. I did not mind, throwing on the shelf. A few years later, Oh, that is "struggle." In 2006, Xu Jinglei doing electronic magazine is what I gave her the idea. Later, her first issue of the magazine producer wrote my name, I said you do not write my name, with the entertainment industry is too troublesome. Once, I met with Xu Jinglei in Shanghai to chat, and later there are paparazzi to take pictures, the title is "Xu Jinglei secret glasses men." What are these with what ah, do not know that the downtown gossip.

After leaving Baidu, I often play with those people. August 18, 2006, My 32nd birthday. I have a storey in the cashier, Lei Jun, Xu Jinglei all came, Dao Lang flew over from Xinjiang to give me a birthday. However, it is annoying ah. In fact, our state is quite like, Xu Jinglei said that in this life can not afford to worry about wearing, what to do good, and I too. I play while reading some books. Wang Yangming's book has a great impact on me. He said "knowing oneness and unity", I learned two things: not lazy, do not complain.

(Tips: Bi Sheng entrepreneurial sentiment 6: Wang Yangming book has a great impact on me.He said "unity of knowledge and practice", I learned two things: not lazy, do not complain.)

I have always been a hardworking person. In Baidu, I went to the company at half past seven every day and got off work at eleven. You are not in the office, Lao Lee's face can pull that long, you consciously point. I am also considered calm. In my opinion, do not complain about anything, think about the crux of the problem, and then solve it in the quickest way. In 2006, my mother died, I went to Guangzhou to relax, find a friend to play. We drove his Honda car halfway on a flat tire. In August, the great sun, especially hot, nobody, no water. We walked long before we found someone changing tires. At that time, this friend opened his own advertising company, and later I started a business, he closed his own company to help me. He told me a long time later that he was willing to follow me because at that time I did not complain about a few words and I was still looking for ways to solve the problem.

In the summer of 2007, I saved a home at home. I asked Wang Shuo and Li Yang crazy English to my guest, we sit on the road. We 仨 barbecue in the yard, I sat in the middle, Wang Shuo sat on my right, Li Yang sat on my left. I was quite able to say, and I could insert a sentence or two in the beginning, but then I could not get in a word. From eight in the evening to three in the morning, a full seven hours, the two have been spraying and have been talking about the origins of mankind since the evolution of the Chinese language. At three o'clock in the morning, Li Yang suddenly stood up and threw himself in front of Wang Shuo kneeling, and said, Father, I served.

This Council has a big impact on my later entrepreneurship, mainly the psychological impact. The world is so big, that point what is a small settlement, you do it, even if not how can ah.

Wang Shuo has an influence on me. Lei Jun is Le Amoy's enlightenment teacher. However, in my career, the one who influenced me the most was Li Yanhong. My entire habits, advantages and disadvantages are all taught by him. Le Amoy with Baidu talk about cooperation, can not talk to me. He has not said anything to me yet, I said that is not the condition. He said how do you know, I said you go back to tell Robin Li, I am the condition. He went back to see Robin Li, did not speak, Robin Li said Bi Sheng is not the condition, exactly the same with me. Then the man said, forget it, I do not mix your buddies matter.

(Tips: Bi Sheng entrepreneurial sentiment 7: Wang Shuo has an impact on me, Lei Jun is Le Amoy enlightenment teacher, but in my career, the person who has the greatest impact on me is Li Yanhong. My whole work habits, advantages and disadvantages He taught it.)

Le Amoy done a few years, up to now, has not bluffing. E-commerce students now, one is advertising, one is endless forums, speeches and gatherings. I did not go this way, Le Amoy will not advertise until 2011. Why? This is my relationship with Baidu's origin. Baidu's style of doing things is like this, we must do a good job and then go out their internal strength. This Internet arena, I see much more. 1999, 2000 years, Donews is extremely grand, very lively, I participated in the meeting at that time, impetuous mess. Are talking about business models, financing ideas, the future market development, everyone up to spray, and later proved that the more spray on the more successful people later died of the more miserable. At least this kind of thing is not a start-up company. There is a consensus within our company, unless Le Amoy into a common way of life, before that, your first job is how to create value for users, others are secondary.

Four weeks ago, I went to Li's home for dinner. He asked me how I did, and I said, I decided to only do shoes. He said hello and gave me a suggestion that you must begin to refine the management. I come back and pondered for a long time, what is the fine management. Think again to understand, he is what I mean to save costs, so in case the market has changed, do not smash it. To be honest, e-commerce is now so hot, music Amoy is tide wrapped around a rock, just do not be broken. But no matter how forward, stone or stone, nothing else. Music Amoy very firm, only shoes. A few days ago I also chatted with Qiang East, I said Jingdong want to do China, Le Amoy will do Singapore, not big and big, small and beautiful.

(Tips: Bi-Sheng entrepreneurial sentiment 8: E-commerce is now so hot, Le Amoy is tide wrapped around a rock, just do not be broken broken, but no matter how forward, stone or stone, nothing else Le Amoy very firm, only shoes.)

I seem to eat when I can pressure to sleep, my vent channels is curse and sing. I am basically a tyrant, the signature song is "thirty thousand feet." My bad temper, a bad mood to scold them. These brothers followed me very bitter, they are not recruited for the first time, are friends I know for many years, regarded as a soldier, too understanding of me, to tolerate me. Recently, I came back from the United States for three days and I made more than ten fires. I'm talking about PPT, somebody put me a word, I just fire, in the face of everyone, so you Biao my temper so, I'll drive you out.

I am Leo, O blood, my mantra is "your uncle", but I finished over. So far, these brothers have been squeezed into what I like, and one did not go. Some people have been married without leave, someone married two days off, but also has been negotiating with suppliers, there are people who have children at eight in the morning, come to work at noon. What guys figure, is that, Le Amoy no matter what to do, but Le Amoy can certainly be made.

These two years, these brothers were tortured me, of course, the market is also afflicting us, really very, very painful. Some people say that entrepreneurship is happy, I think it is a lie. If you do not have enough money on your account to pay your employees tomorrow, and your direction has not been found yet, hundreds of people yearn for looking at you and thinking that you are able to do so when we expect you in the rest of your life. Children can find you happy to blame it. Anyway, I can not find happiness, I found only pain. The so-called pain is not uncomfortable, but pressure, you have the responsibility. You are well-fed, you easily go to any stage does not matter, but the brothers did not ah. I now have nearly 400 employees and by the end of this year it is estimated to be more than 1,000 people. These brothers are not yet financially free. Deep dreams do not talk about, now I hundreds of people financial freedom is the most important. People do not financial freedom, with what follow you?

I now think back to the status of 2006, 2007, there are almost ghosts of different feelings. At that time, it was mixed eating and death. Now, so many colleagues in this industry are doing malicious malicious competition, we also played lawsuits, we do not understand the retail footwear, but I think Le Amoy want to understand one thing: to practice internal strength. Initially we launched five brands, 200 models, now 105 brands, 11077 models, turned N times, which is the result of practicing internal strength.

When you start you will find that no one can help you. Things are superficial, mentors can not help you, my wife can not help you. My wife and I never talk about work, because I think she can not help me, she did not touch those details. She said you are not very smooth in recent years it? She always think so. She is not as painful as I am aware of my subordinates, because we have been painful, she did not feel pain. She is a government worker, studying the "Three Represents," and has weekly "two generations of meetings" (group congress, school consortium) and organization of life. How do I have time to organize my life? She was worrying for me, but I defined her as blind, she did not understand. She often annoys me, and I shut myself up in the study. I think there are countless Kankar venture, the largest Karen is actually his own Kanker, see you fast break when the food can not persist.

(Tips: Bi-Sheng entrepreneurial sentiment 9: Some people say that entrepreneurship is happy, I think it is a lie .I think there are countless Kankar venture, the biggest Karen is actually their own Kanker, when you stop eating fast food Can not insist.)

Even Robin Li can not stand the time. A few years later, I followed him to New York to ring the bell, I saw this road how to go, I also experienced Lao Li's mental state and thinking state. I did not think so far. I think it would be a good idea to be able to look back for two years. It is excellent to see one year later and one month to see if it is qualified. I think I am a good one.

My motivation is several hundred brothers, I can not flicker them. We are full-owned, their shares will not add up less than me. I told them, I think music Amoy "can become", I did not say "surely." However, "be able to" have to pay a lot more hard. Many people write books after their success. They are all "written books." Like Robin Li was "written", those who actually wrote the book did not feel painful. Only the brothers who started the business with him It is clear.

See Li Yanhong last time, gaunt more. At that time, I thought that it is very hard to be a hero. I am not a hero and I am good at it.

(Tips: Bi Sheng entrepreneurial sentiment 10: a hero is very hard, I do not do a hero, just fine.)