Bi-source was exposed to only 3 cents experts: or can induce colon cancer

Source: Internet
Author: User
Keywords Green students
Tags advertising advertising costs consumer cost function it is marketing media
Recently, the media disclosed 2010, the raw material cost of 29.72 million yuan, packaging costs 38.42 million yuan, sales and marketing expenditure of 423 million yuan (of which advertising costs 250 million yuan). That is to say, the average consumer buys the product at a price of 2 yuan per pack, in which the marketing expense stands for 4.8 cents money, the packing cost 4 cents, the so-called "tea" only worth 3 cents! Some media said, more netizens take the product of the green source after such evaluation: the effect is very fast, that is, some diarrhea, after noon drink, the afternoon, the belly there is a grunt rolling feeling, abdomen a little hot feeling, afternoon went to 3 times the toilet, get a bit not spirit. Feel bad for the body, just by diarrhea to dehydration, drink a few days to stop drinking recovery for a few days, so that it is more suitable for those who have better physique. Experts point out that the tea products often contain irritating laxative ingredients, the main effect is to make intestinal acceleration peristalsis caused defecation, long-term use can produce dependence, leading to the decline of intestinal function, or gastrointestinal peristalsis over frequency, so that the intestinal emptying time too long, adhesion, torsion, overlap, resulting in "intestinal obstruction", and even can induce colon cancer. On September 20, there was an article on the Internet, and one of the words was this: to protect the health of the gastrointestinal tract, it is best to have a cup of hot tea after the barbecue. such as focus on intestinal health of the green tea, such a tea drink not only can promote digestion, remove greasy, also can protect gastrointestinal, avoid hot and cold alternately bring excessive stimulation, and the natural herbal ingredients can also prevent autumn drying caused by eating barbecue and other symptoms, can be said to be autumn barbecue best partner. In Baidu Encyclopedia, the main raw material: green tea, Earth Fu Ling, adenophora, Huai Yam, straw cassia, senna leaf. Health function: After functional test, it is proved that the health function of improving gastrointestinal function is a new generation health care product without laxatives. In Baidu Encyclopedia, Folium Sennae, the English name for irritating laxatives, through the intestinal mucosa and nerves from the stimulation of intestinal peristalsis, belong to dose, recommended as little as possible. Acting on the colon, usually takes effect within a few hours. The mutual proof that the expert points out, believe the consumer will have discernment ability. Bi-source has been questioned as an advertisement suspected of illegal, exaggerated publicity. In the three years before the listing, the advertising violation is as many as 23 times. Even more because of product advertising exaggerated health benefits, misleading consumers, etc., Rong Deng provincial Drug Administration "black list." September 18, Beijing Municipal Party committee propaganda Department, the city Trade and Industry Bureau and other 11 departments jointly carry out the management of false illegal advertising special action. The National Development and Reform Commission September 20 on its official website published on the issue of further strengthening the drug safety Credit system construction work guidance. The opinion request, strictly implements the drug production and the management main body responsibility, strengthens the dishonest behavior the joint punishment, causes "the black" the drug production management enterprise and the individual "one place to be broken the faith, everywhere is limited".
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