Bidding beginners easy to go wrong two directions

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In the search marketing this piece, many people feel that the light does not satisfy the appetite for SEO, one because Baidu is more and more overbearing bidding, and second, because a lot of industry seo are shuffle (such as medical), had to start paying for promotion. For friends who have just contacted the bidding, the following two directions are relatively easy to go wrong.

1, ignoring the 28 law

For many things, a few 20% always play a decisive role in the bidding field. When a bidding account needs to expand to thousands of keywords, the active keyword is actually a few, the rest of the vast majority of the only to fill the façade.

But the novice operation of the auction account, often hope that all words are taken into account, see a large number of long tail words did not show, no click, hurried to adjust, or price adjustment or adjust the matching mode, the results of the whole busy, but the heart is still a little clue.

In fact, this practice is not worth the gains, and will make you more and more chaotic. Because an account, the need for long-term follow-up monitoring of the key words is actually a few core keywords, the extension of the long tail word, although the number of large, but may be one months no one to search, no need to stare at them. Just like an electric dealer website, the core product is actually a few, many other products are just filling the façade.

2, too dependent on Baidu keyword recommendation

How to expand the key words? Many beginners to expand the way the keyword is nothing more than two: Baidu system recommend and collect user search terms. One of the front is used most, many novice operators because of the key to the industry to grasp the keyword, excessive reliance on system recommendations, this approach will virtually introduce a lot of garbage keyword, because Baidu's recommendation is based on the user's real-time search habits, is real-time update. So there will be a lot of random search terms, and these words are not representative.

Therefore, when expanding the keyword, you can refer to the recommendation of Baidu, but not too dependent on it. The most real way is to deepen the understanding of the industry and products, and then carry out a combination of various words, such as "adjective + noun + verb", around the product and industry trends in a variety of combinations, to build their own keywords, is the most reliable approach.

The above is a beginner bidding is easy to go wrong in the two major directions. The directional question, is the most should avoid, otherwise not only does not have the effect, may even appear the counter effect.

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