Bidding contrast seo let me open my eyes

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I am the 09 contact SEO, but also participated in a lot of SEO training, spend a lot of money, really engaged in SEO work also has four years. Not what SEO master, because the front end of the code to understand relatively little, so it is impossible to become a real master. The real master is to focus on the overall site to improve the details of every detail optimization, and do not understand the previous code has become my biggest weakness, so I have no way to optimize the big site, such as 10,000 pages above the big site on the trouble. I believe that do not understand the front-end technology of the code is also very difficult to optimize the large web site, can only make a simple enterprise station, some of the Enterprise Station keyword rankings do up or have confidence. All these years SEO all the way to actually feel a little pity, until let me contact to bid, I think seo a bit dim, of course, not mean no value, today I personally experience to share this difference.

First of all, the difference in speed, bid needless to say a word fast, give money on the rankings, the effect is immediate. Do you know what this means? Like doing network promotion this line is to take a commission, you if the bidding technology is very good, next month immediately can take commission. And if it is to do SEO words this is at least three months later, SEO can bring long-term effect this I never deny, but bidding can bring the fastest effect. SEO has a risk, so the most afraid of the webmaster is K, if the site is a K this thing is big. Of course, bidding is also risky, if the competitor malicious clicks will be very troublesome. Of course, the most annoying thing is that there is no inquiry, this is really a real burn money ah, the boss every day to see so much money to burn out without transformation, the pressure of the bidder is also very large.

Let me feel the deepest is actually the data analysis of the back end of this piece, this may be before doing SEO fall, just start to do when bidding always care about rankings. Before doing SEO care is the front end of the data, such as how many, outside the chain how much, the rankings rose or fell, the log inside a variety of data. To know that these data are ranked for the service, and then our site after efforts to optimize the ranking finally up, traffic also came, but bad transformation, very few SEO will go to analyze these problems. To know what our purpose is, our aim is to transform, ranking just to get the means of traffic. Search traffic is only better than the flow, if not concerned about the transformation side of the situation, the previous efforts to do is not in vain?

Since the bidding, the front-end of these data I just look at, do not make specific records, although our site is also doing SEO, but the impact of SEO is already very small. Flow ratio of about 10:1 of the situation, even if I do my best to upgrade one times the SEO flow, that for the bidding flow is relatively small. If you use the bid to increase the flow of 10% that is a matter of minutes can be done, the key is to see ROI, so when a SEO staff to do the bidding to break free from the rankings before all of our attention, I think a lot, but also improved a lot.

I now think of the most is the inquiry and conversion rate, because this is our real goal, ranked click traffic is just our means. For example, today I do a topic page I consider the most is the inquiry, the user needs, of course, SEO also care about user needs, but this situation is not the same. In the bidding landing page must be done well, copywriting must

To attract users, be sure to list a number of major users pain points, what is called psychological copy, is to find users pain point. I have heard of those profiteering industry's single page design costs are tens of thousands of, each detail is carved carefully, set the user's heart needs, user experience, user-shaped, psychology, marketing, text word heart. I have heard the medical profession an astonishing data, the key words price 500 yuan above, the inquiry rate can reach above 50%, the conversion rate can reach more than 70%. I do not know how SEO personnel see this data will have any reaction, anyway let me this is not a competitive bidder to see the shock, because our inquiry rate is generally lower than this, conversion rate is dozens of times times lower.

Of course, this is not from the overall view, but a class of keywords, of course, can do so the level must be a good match, very good art, very good bidders, very good customer service. I guess a lot of seo people never count the data at the conversion end, remember at that time just started to do SEO when the site has not even a communication tool, the only tool to see is Baidu statistics, but Baidu statistics can not analyze the backend data, which is like now Baidu Business Bridge, 400 phone, off-line treasure all used, As long as you have enough energy, basically 90% of the data can be traced. Always thought SEO is a door technology, so the ranking is very important, today seems to be the basis of rankings, I have since done bidding on the total from the focus shifted to the focus of transformation.

This transfer has great significance, we know that we do network marketing is a close to the industry, so also counted on is a relatively easy to make money in the industry, unlike the more front-end writing code, we just find products, promote out immediately can make money. And I have this kind of thinking change and then let me further away from the money, in fact, I am only a step away from the money, that is the work of customer service, if I get the work of customer service thoroughly, then I can do the agent of our industry, their own development customer maintenance customers, China is a manufacturing country, not lack of products, the lack of packaging, Marketing to promote this piece. In fact, our network marketing in my opinion is still a very full of money industry, can make money is the key to the transformation of thinking.

SEO people do bidding has a lot of advantages, such as a company to find a supervisor, this person is sure to know more than the essence of the important, because this person will monitor the overall situation. If you go to the recruiting site to find a job now, you will also see that there are far more SEO personnel than the bidding. Many of the company's bidders are directly from the SEO, and then directly abandoned the SEO, professional engaged in bidding. There is the company can not only do search marketing a promotion, in this regard, SEO also has a great advantage, I have said that SEO is the network marketing in the easy tendon, as long as you will be SEO, a lot of marketing practices you will naturally, just lack of some data and did not think of some methods, you can quickly cut into this piece. Because a good SEO staff themselves need to understand a lot of things.

Said for a long time is to let everyone do not want to forget the purpose of means, this is my previous mistakes, if today is done for two years SEO done three years of bidding, I think I should not still mixed so bad. Article content by the Ke yi lampblack purifier http://www.keyisb.com/original share, hope that we can have some harvest, thank you.