Bidding for money: A case study of OEM bidding a reasonable strategy is the key to success

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

What you call an OEM is actually a tag. OEM is not the most critical of the product itself, but the brand. Brand value is unmatched. According to the relevant information, the most valuable brand is not apple in the United States, but Russia's AK-47 (unfortunately not good business). The key to the brand is advertising. Advertising is the only and most effective way to generate a brand!

Network products, brand battle has quietly begun. Obviously, compared to traditional media, the complexity of the Internet OEM is self-evident, because there are many promotional channels. For non-OEM products, you can see the article 2000IP traffic?

Cut into today's theme, the actual analysis of the advertising circle of one of the OEM cases, through the text and pictures to explain how to do this and the significance of doing so.

Product Name: confidentiality (involving confidentiality)

Product promotion channels: Baidu bidding, with the soft text marketing to brand words to cover.

Early, due to the market awareness is not enough, and the key word price is not very good psychological preparation, resulting in Baidu bid investment and output offset. That is to say this product is for Baidu job. This is what we don't want to see. Product Click Price, search click Price above 5 dollars, and faced with the endless price war with the hospital. For a product with less than 600 of the price, there is no way to take advantage of it. Of course, we did not give up the search, at the same time, focus on the Network Alliance ads.

And the price of the net union, the average value is between 2.5--3 block money. The return on investment is slightly better (1 can to 1.5) but there is no way to expand the flow. The opening of the search has also been the hospital's squeeze, flow dive. But rising prices are bound to face the problem of falling returns on investment. Take a look at the picture below:

This is the main key word for our intercept account, which is 80% of the people who will choose when they do it. But the return on investment is less than ideal, maintaining only 1:1.5 of the embarrassing position.

Through the Ad Circle field research and analysis, we concluded: must find the conversion rate of accurate click price is low and there are search flow keywords. This is a difficult point, when our years of experience tell us that there are such keywords.

Focus, then look down:

This keyword, in the TV advertising a lot, then his search traffic is not to be underestimated. The index is basically about 1000, and that's a lot of words. The solution to the problem came.

The biggest feature of this type of vocabulary is that the search flow is large, and directly avoid competition. Flow accuracy is self-evident!

And search, we used a wide + negative matching mode, depress the key word price. Get more search traffic and reduce costs (why do you have such a strategy?)

It is undeniable that the OEM products on the comprehensive requirements are relatively high, but the effect is self-evident, so this market to be explored.

Recently, some students and I have reflected that some people have stolen the idea of advertising circle, the idea is to sell. Do not deny that people have selfish desires, but must pay attention not to the money to hurt others trust you, it is not worth it. Many things also have their own in the first line of combat and draw experience and ideas, otherwise it is floating clouds.

Copyright, Advertising Circle (www.adwordsing.com) Reprint please specify!