Bidding training: Bidding account optimization and keyword relationship

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At the beginning of the year, the advertising circle to take over a Baidu bid to promote the account, the account structure with a messy to describe the situation is not too, and the auction promotion is more than a half-life of the state, and in this advertising circle as an example to do the promotion essentials.

For the account of its own think the promotion is good still calculate can, in order to continue to expand the business, improve the effect, so want to add more keywords and optimize, spread business. And after the author took over the keyword analysis, as shown in the screenshot below:

At present, there are a lot of keywords in the account is invalid search, the amount of retrieval is too low, not only occupy account resources, but also to a certain extent, increased management costs, but can not bring the actual promotion effect. So how do you optimize it?

Keyword Status: Low retrieval

For the low volume of search keywords exist this problem of low display rate, users search for the keyword is low, even if the user search for the keyword of its competitive advertising appears to be very low probability. And from its side also reflects such a problem: The user's search habits. So how do we improve on that?

Suggestion: Use the substitution method, replaces the word meaning similar and has the certain search quantity the key word, thus guarantees its display probability, so plays the due promotion value. And this, you need to search the user's habitual in-depth research.

Keyword Status: Invalid search

Keyword Status Display search invalid What does that mean? Indicates that the keyword has a certain amount of retrieval, but the account does not have the chance to advertise the keyword, so its bid is lower than the lowest display price.

Advertising Circle Bidding proposal: The key words can be displayed to enhance the price, to ensure that the value of the display, to achieve the expected promotion effect. But if the price of the keyword display is too high, then for the keyword analysis, interpretation of the value of the keyword, the importance of, if the lower can be deleted.

Keyword status: not suitable for promotion

If the submitted keyword can not pass the audit, the status of the keyword is not suitable for promotion, then why will there be no approval? The reasons are more, and Baidu account will be given the corresponding prompts. If the key words are harmonious, the URL is incorrect, tort, nonstandard, website relevance and so on all have the possibility of appearing.

Advertising Circle Bidding proposal: can be based on the account system for the reasons given by the optimization and modification or use of substitution method to replace, if the words can not be optimized or replaced to delete.

Of course, for the auction account can also be through the account balance, budget, quality and online time, keyword number, keywords and creative state of the optimization analysis, so as to guide the account optimization direction and the direction of optimization potential. And the above is just a bidding account of the keyword status as an example, and to explain.

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