Bidding Tutorial: Advertising circle actual case decryption wap/hard advertising operation (on)

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In the early days of the Internet, the form of advertising is very simple, is basically hard advertising. With the continuous development of the Internet, hard advertising gradually faded out of the mainstream of the internet, but still live very moist. It can be said that hard advertising relative to the CPC, such as advertising, uncontrollable factors, advertising costs can be recovered is that we have to focus on the topic.

Hard advertising, in fact, many companies have been doing. And at present some big companies such as Sina, NetEase, Phoenix and so on also a large number of hard advertising (business news), but their advertising by the advertising agency, billing mode into the CPC. But this kind of advertisement still belong to hard wide category, the traffic of portal website is very huge, so our this series of article focus analysis is the hard and wide actual combat need to pay attention to detail.

Some of the companies contacted by the advertising circle have long been doing various types of hard, such as the text ads, such as the WAP portal text chain ads, such as small and medium Web site commercial advertising. And they are a group of advertising, mainstream internet projects and even some of the smaller projects they are involved, the scale effect makes them a network bidding industry important winners, and they can effectively avoid vicious competition.

They pay attention to the channel to win, not the product. Because they look at the map to master more traffic channels, and through these channels to sell more products.

Let's take a look at a typical case:

This is in a portal site above the interception of advertising, such a station a day about the number of IP in the 5000-7000 or so, advertising fees to calculate the discount words less than 10,000, but the benefits are far greater than this number.

Here is the ad page.

The site is basically the most popular products (of course, this product is basically Huaqiang north of the source), combined with China's vast market, the consumption of such products is very strong. This is why everyone knows, Taobao above more than 100 dollars of Nike is false, but the seller is guaranteed authentic and so on. Of course, the quality of these products is good. Mobile phone digital products should be said to be more popular products.

As early as 2 months ago, the advertising circle has cooperated with a company that specializes in hard work, and has developed a more detailed network advertising program. Their company's main business is some health products or equipment, of course, the volume is very large. As early as 2009 left is not very hot time, has begun to OEM brand-carnitine, all aspects of the experience is very advanced.

It can be said that these things are many do not have heard or learn the bidding experience. The world is very big, the master many, and all very low-key. High-profile do not make money, low-key make a lot of money!

In this case, the advertising channel is the mobile phone NetEase network, the All-weather launch. The specific project is not necessary to inform, is about the male products, but also has been the Internet more popular products, the following is data:

One day close to 10000IP, and NetEase as a more high-end portal site, traffic quality is very good, purchasing power is relatively strong, so the effect is certainly more obvious. As for the number of a single, there is no need to go to the people to get an Excel form, which is too easy to fake things. The ad was on the line from mid-April until 1 in May, almost half a month. and 8 days, IP has reached 60,000, everyone to imagine the deal it.

Such a vote down, more than 100,000 of the advertising costs, driving 300,000 of the sales, the key is that they also have a strong two purchases (this left to the back of the analysis). Therefore, why many people even if the loss of advertising, there is a deep-seated reason.

You may say that you do not have so much money to do, it is true, even if you have the money can not do it, customer service or anything can not keep up, experience is also lacking. But what the advertising circle wants you to understand is that knowing someone else's higher-end modus operandi is more handy than a few low-level projects.

In the following article, the ad circle tells you to further analyze the pattern in Phoenix by background data. What the advertising circle brings to you is not the low end of the nothingness of information, but really valuable information. People have such a good game, you can not do it?

The back is more exciting. Welcome to join the Advertising Circle 9 Group, group number 42112182, verify the advertising circle. www.adwordsing.com copyright, prohibit misappropriation!