Big Boss wants to take Shanghai World Expo to promote image

Chinese private enterprises hold regiment to build "private enterprise Pavilion" a few months ago, Fosun Group chairman Guo from Shanghai to Hangzhou, to find the chairman of Alibaba board, Ma Yun, to discuss a "very significant, very important" thing, "before Guo chairman to find me are let me go to Shanghai, this is the first time to Hangzhou to find Me",　　Guo is the president of Shanghai Zhejiang Chamber of Commerce, and Ma Yun is a good friend.　　Zhou Chairman of the United States, the President of the former, some time ago, "Guangchang president" had deliberately took wine to find him, but also to discuss a "very important, very significant" thing. Guo said the "very important, very significant" thing is the Shanghai World Expo, Fosun Group in the Shanghai World Expo Countdown near the first anniversary of the invitation to the Shanghai Expo Bureau, after intense preparatory and research, Fosun decided to undertake the 2010 Shanghai World Expo 17th Enterprise Pavilion,　　It is also the last exhibition organization task of the Enterprise Pavilion, which is listed as a project by Guo personally, and in the first time set up the Preparatory Committee of the Expo Private company pavilion, which is the main member of the group board. "The chairman of the matter, of course, to do well", Ma Yun smiled, at the beginning, he did not realize the importance of the Expo, "I was busy coping with the financial crisis," and in the Guo lobbying, Ma Yuncai sense of participation in the World Expo for China's private enterprises, "The World Expo is a new opportunity for business civilization, It is also the best showcase for the vibrant Chinese companies. "Dalian Wanda Group Co., Ltd. chairman Wang is blunt, participation in the World Expo is one of the main reasons for Guo," he is engaged in investment, is very smart people, by Mr. Guo to take the lead, so we are very relieved, very worry. "People say this is not the work of the people," from April 16 formally reply to the Shanghai World Expo Bureau to take the "last Enterprise Pavilion" work, from the 2010 Shanghai Expo opened only a year and a half month, many creative design companies are not even dare to participate in the venue creative design bids,　　At the foundation ceremony of the Shanghai World Expo, held on July 2, Guo smile to complete a "impossible task", because "our private entrepreneurs are not people, are ' Superman ', of course, do not do the work of people," a few words provoked the stage under the Big Brothers laughter. This is indeed a "impossible task", in addition to time tight, to organize the group of private enterprises to do the same thing is not easy, in the six-year expo during the "show what" is clearly a problem, "show us how many difficulties and hardships?" How much has been achieved? This is somewhat narcissistic ", Guo very sober.　　In fact, the Shanghai World Expo has a broad corporate pavilion, Vanke Pavilion, such as the private enterprise pavilion, and more is a number of large state-owned enterprises and foreign companies pavilion, how to reflect the "united" enterprises, is indeed a difficult problem. "Expo exhibition is not a romantic, but not the same, can leave the world's historical imprint of the Expo, must face the challenges of the Expo," in 2010Shanghai World Expo China Private Enterprise Summit Forum, the Shanghai World Expo Executive Committee deputy director Zhou High hopes for private enterprise joint Pavilion, he used the word "half of the country" to describe the status of privately-run enterprises in China's economy, and the joint-venture Pavilion is "　　To express China's 31 years of reform and opening up the road and the hardships of China's private enterprises, "he looked forward to" China's private enterprises joint Pavilion has a good performance, so that the world's private enterprises in China from the admiration. Vice President of the Federation of Wang Niu also to the private enterprises to join in, he thought that the participation of entrepreneurs in the Shanghai World Expo is very far-sighted, very ambitious, representing a positive spirit, more commendable is, "private enterprise joint pavilion only spent one months, The completion of the general situation in a year or even a few years to complete the task, which also reflects the efficiency of private enterprises.　　"The vice chairman of the CPPCC, the President of the National Federation of China, Huang to Shanghai to participate in the foundation ceremony of the private enterprise Joint pavilion," he said in his speech, the Shanghai World Expo provides a good opportunity for the self-display of the privately-owned enterprises, and the joint Pavilion will become one of the dazzling However, the leaders of the private enterprises placed high expectations did not let the bosses of the big head of the brain fever, show what? What's the show? What value is achieved through the Expo?　　is a problem they need to consider. Guo's idea is to select 10 major industries, each choosing one of the most influential private enterprises in the country as the "first Matrix".　　Among the first identified exhibitors, the company included Fosun Group, Alibaba, Dalian Wanda, Suning appliances, easy to reside in China, Minsheng Bank, Red Star United States Kai Lung, the United States, such as Granville, etc. in addition, Shanda Network, ZTE, Delixi, O ' Connell, love, such as a group of interested enterprises are also being negotiated. "In the private enterprise Joint Pavilion will be the" first matrix "of China's privately owned enterprises, the Expo is a super stage, of course, the need for super actors.　　"Fosun Group president Wang said. Card Big Group chairman Dai but to Guo poured some cold water, "Everybody wants to go to the expo to show the muscle, but no one likes to see, Expo so many pavilions, the key is what people are willing to see, some of the museum line, and some of the museum is no one to patronize, if the show is not attractive, no one will go to see, I have not come up with any good tricks , let everybody go to our private enterprise pavilion to see. The general manager of Shanghai General Motors Ding Lei also bluntly, private enterprise Joint Pavilion embodies the Government's attention to private enterprises, but it appears "some strange", "enterprises only excellent enterprises and poor enterprises, why private enterprises must get a museum, that they are relatively heterogeneous."　　"In fact, GM has also set up a corporate pavilion at the Shanghai World Expo, and he warned private bosses to hurry because GM's corporate pavilion only took four or five years to design ideas," he said. According to the introduction, private enterprise Joint Pavilion covers an area of about 6000 square meters, is one of the larger pavilion, the theme is set as "the creativity of civilian-owned enterprises and multi-cultural to bring the color and vitality of the city", building to "Cell" for the design concept, display of China's outstanding private enterprises joint exhibition, play the multiplier effect of the "human infinite vitality", as well as the city's life brought about by the colorful, vibrant and beautiful. Reporters learned that the private enterprise Joint Pavilion slogan is: Do the action! --"together to wonderful!" ", the private enterprise Pavilion also has a slogan is" Lets the world see you ", the Expo is a super big stage, stands high can see far," this stage, you even if is motionless, the world will also see you! "　　"Red Star Mei Kai Dragon Group chairman Chei in 2005, out of curiosity about the World Expo visited Japan Aizhi Expo, after the visit is very exciting, although the general situation to visit each hall to wait for three or four hours, but" the longer the queue as if the more happy to see the more excited to see. " After returning home, Chei hopes to be able to the home industry and the World Expo to interact, finally found the Japan Aizhi World Expo Director ADK Company to help them design the "future House". The expo came to the door, Chei naturally unwilling to miss the opportunity, "this time with the 2010 Shanghai World Expo to further enhance our corporate brand, so that consumers live full of passion, life is full of dreams, the Taste of life further upgrade, which is our participation in the 2010 Shanghai World Expo Desire." "Juneyao Group Co., Ltd. chairman Wang Talk about the World Expo is" complacent ", because Juneyao Group is the beneficiary of the Shanghai World Expo, as the Shanghai World Expo's" logo concession product production senior sponsor ", undertook the Shanghai World Expo 6 franchise products production, and the Expo during the Shanghai air capacity to increase 50%, Juneyao Airlines will naturally benefit.　　Some time ago, Juneyao Group donated 5 million yuan to China Pavilion of Expo, but Wang thinks "value"! Weimin, president of Suning Appliances, said that the joint participation of many private enterprises will show the world the different economic components of Chinese enterprises, show the strength of the joint power of Chinese enterprises, at the same time, Chinese enterprises have completed the original accumulation, is gradually moving towards diversification, internationalization of the direction of development, The expo will make China's private enterprises healthy and vigorous development of the situation to show the world comprehensively. The value of entrepreneurs, he argues, is of course the creation of wealth, but the most important thing is to create the happiness of human society, "the well-being of human society depends on the natural environment, depending on the human condition, depending on the needs of their own living material and spiritual needs of the satisfaction of our Chinese private enterprises together to the world have such a chance to show , we are more willing to put such a concept through the expert Master's approach to show. "Once the private enterprises have anything, it will attract a lot of infamy, the reason why there is so much notoriety, on the one hand, these people do not understand the situation or false reports, but on the other hand may also be the image and influence of private enterprise society needs to be improved." Liu, chairman of the New Hope Group, said that private enterprises in the United States are respected because they have done too many good things, many universities, many foundations, a lot of public activitiesare owned by the private sector or the so-called rich, so the entire American society believes that the majority of the rich in the United States is a great contribution to society, so respect for wealth, respect for such values, "and China because the history of private enterprises is not long, in the process of private enterprises need to continuously upgrade." "Guo's idea is to show the spirit of private enterprise, and let the world's most creative people to help us contribute, let us show it."　　"In fact, Fosun has been collecting creative solutions around the world, and has finally chosen one of the three major Japanese advertising companies with experience in the Expo,--ADK as the general contractor for the whole project, and Guo also intends to involve the Director team of the opening ceremony of the Beijing Olympics in the design of the private enterprise pavilion." It is reported that the Shanghai World Expo Private Enterprise Joint Pavilion will be completed at the end of November the main part of the construction, next January and outside the decoration will be completed, March completed the exhibition, April will open the guest. Guo said that the museum itself "reflects the speed of Chinese private enterprises."