Big brand products is trustworthy

Herald reporter Duan Zhou Yuan / text

"The brand's products are trustworthy! The store provides installation video, I can do it myself, and I'm good at it." Before the Spring Festival, a Panasonic toilet with a price of more than 2,500 yuan was seated to 1500 Multiple group buy price sales, attracted 866 people to buy, there are netizens such evaluation Amoy intelligent toilet seat.

Right now, more and more consumers buy large bathroom products through the Internet. The arrival of universal E era, but also attracted more companies to enter the e-commerce bathroom channels. Such as Lynx bathroom category pattern has been offline and offline, consumers can "one-stop shopping Qi."

Cost-effective: Online 3% off online shopping popularity, and the online price is affordable. Online bathroom products, especially some Amoy brand, more cost-effective than similar products offline.

March 2009, Yan Kee, Qian Jiale sanitary ware settled Lynx opened flagship store, becoming the first online brand Lynx settled. Data show that the Yanjian bathroom sales in 2011 will exceed 20 million yuan, its space aluminum pendant popular.

Yan Ji bathroom founder Jiang Haiyan said, "We are 108 Tao Amoy bathroom brand in the bathroom, 360 days no reason to return in the Tmall bathroom brand is also unique because online shopping can be cheaper than the line more than 30%, the style is also updated Good sales. "

In the downturn of external demand environment, some OEM manufacturers and exporters also transition to domestic sales, build brands online.

Located in Wenzhou blue rattan bathroom previously focused on Europe, the Middle East and other markets, specializing in hardware bathroom OEM trade. Ke Jinfang, head of the company, said: "It is becoming more and more difficult to make OEMs. This year we decided to focus on making online brands." In April 2011, Blue Vine opened its doors in Tmall. To December, its sales have nearly ten million yuan. "A thermostatic shower in our store offers more than 30% discount on similar products offline," says Ke Jinfang.

Installation Services: to solve worries

With the direct entry of the big, supporting services, also be able to provide online consumers accordingly.

Zhang Huiwen, head of digital media at Hansgrohe, said: "For large products, we have local delivery and installation services as long as we have our authorized dealership."

In addition, some well-known brands in order to prevent conflicts with offline channels, online sales are still on-line custom models. "Matsushita Intelligent Toilet launched a Taobao exclusive contributions, specifically for online shopping crowd, both to avoid the channel views, pricing can be easier." Tmall Building Materials Group official said.

According to the Herald reporter's understanding, in October 2009, the United States century classic kitchen brand Kohler advanced in Lynx; in 2010, the domestic first-line brand Wrigley, Olin, Hui Da, Torah, Jiu Mu have joined the official flagship store; In 2011, international brands such as Hansgrohe, Grohe and Moen began to "get together" in Lynx. "Currently the world's top ten bathroom brands, Kohler, Japan TO-TO, the United States American Standard, Spanish musicians, and into Germany Hansgrohe, Grohe these seven have been placed in Lynx." Relevant officials said.

Data show that from 2009 to 2011, Tmal Lynx bathroom category annual turnover of 400% of the rate of growth, while offline throughout the bathroom industry, this figure is about 20%. In 2011, Lynx annual sales exceeded 10 million bathroom brand has been 10.