Big business Dog Nets November 8 online and will push the first section of the entity new electric business-dog Festival

Recently, China's largest department of Commerce group-big business group announced to the media, will be officially launched on November 8, the Chinese entity new electric platform-"dog network." At the same time, in order to increase consumer enthusiasm for the "dog Net", the organizers will also launch a number of theme activities, promotional efforts and even higher than the traditional electric business activities of the "Dog Festival."

The first pound of "Dog Day": 1 billion big red envelopes distributed with micro-letters

It is understood that during the "Dog Day" period, the organizers in the introduction of different consumer groups in the demand for marketing activities, but also with micro-letter cooperation, in the micro-letter platform to distribute the total amount to 1 billion of the super big red envelopes. According to relevant sources, red envelopes are distributed mainly through the online collection, the offline entity in the store to obtain "folding" to achieve a full range of goods below 50 percent of the super concessions.

"Dog Festival" surprises the four main activities to enhance user participation

In addition to the 1 billion big red envelopes "folding" promotional efforts to stimulate the market, the "dog Festival" also specifically for the four different consumer groups launched a theme of various theme marketing activities.

"Rob, fresh, promote, sell" = budget-oriented consumer groups

Often shopping friends are certain to sell some of the products below the market price "promotional zone" will not be unfamiliar, and the dog network launched the "Rob, fresh, promote, sell" activities, the main bright spot is the new limited starting qualification and some of the new business concessions.

It is understood that the event from November 8 to November 18, the theme of the activities are divided into "Rob", "Fresh", "promotion", "sales" four marketing links. First of all, in the "Rob" link, the organizers have set up a total of such as "one Dollar", "10 yuan" and other seconds to kill the area for consumers to buy, and in the "fresh" link, will be in the form of pre-sale, to provide consumers with more "fresh" new products or starter special products; In addition, during the event, the organizer will also "promote" the theme, By setting up the coupon area to allow consumers to receive more concessions; Finally, the dog network during the event will also introduce ultra-low prices of members group buy special session to meet the needs of the budget-minded consumer groups.

"Kaimen" = wealth management and value-added consumer groups

1180 yuan can buy 10 grams of gold bar! The equivalent of 118 yuan per gram, the lowest price of gold this month 230 yuan per gram of the market price is also lower nearly half the prices! ”

To meet the needs of the budget-minded consumer groups at the same time, the dog network will also be from November 8 to November 18, for the likes of jewelry and gold-rich value-added consumer groups launched the "Kaimen wealth" activities. It is reported that during this activity, consumers can not only buy 1180 yuan on November 8 to buy 10 grams of limited custom gold bars, but also a large number of jewelry and gold products will be 50 percent of ultra-low prices for consumers to buy, even the well-known international brand Chow Tai Fook is also involved, and special "one dollar" snapped up.

"The Resurrection of The Bachelor" = Single consumer group

As we all know, November 11 can become the electric business platform of "Valentine's Day", because this day will be countless "single" consumers through crazy consumption to vent the loneliness of the heart. As a result, the power sellers earn pots full of bowls, "single" Consumers are still "Bachelor still". However, in this "Dog Day", perhaps you will be with the other half in the romantic cinema encounter love.

From November 1 to November 11, the Dog network was specially designed for many "solitary men and women" who launched the "Single Resurrection" campaign. It is understood that this activity is in the November 1 to November 10 phase, the consumer in the dog network to buy the designated topic plate products, men can get the November 11 shadow tickets snapped up, female consumers can also get November 11 free video limit qualification. And on the day of "Dog Day", "dog Nets" will be involved in the activities of all urban theaters to arrange special hall to buy the shadow ticket of the male consumers can be truly "double."

In other words, if the single consumer group in the "Singles Day" before the "dog net" of the "singles Resurrection" activities, then on November 11 that day may not have to sit alone in front of the computer shopping to solve the sadness.

"Package Raising Tour" = White-collar consumer group

In recent years, as people on the "green assured organic food," the increasing concern, "small garden of Love", "balcony of small dishes" and other food gradually swept the city white-collar workers. However, due to the busy work and small planting area and other objective factors, white-collar plants have become more than the nominal "ornamental plant."

Thus, in order to meet the white-collar "green assured organic food" demand, from November 10 onwards, "Dog Network" will also launch a "package of the journey" activities of the zone. In this area, the organizers will make a living to recommend a variety of characteristics of the white-collar category of food (such as ancient tea, agricultural products, red wine, dairy products, etc.). Consumers such as "bag-raising" on a certain food, then can be a day through the network to witness the growth of food and the process of production, so as to establish their own "network of love small garden."

"Dog Net" will be more than traditional sales of the essence of the product implanted online

"Adhering to the traditional retail marketing is the essence of the dog network compared to other traditional electric platform's core advantages, and its flagship ' real ' concept will also bring beyond the imagination of the marketing effect. "For the future of the dog net, some people in the industry believe that, as a big business group launched the Chinese entity new electric platform-" dog net "not only has the mobile internet era, all the elements of the Electronic business platform, but also the big business group of traditional retail marketing essence of the perfect plant on the line. Therefore, when the other electric platform in the main "low price", "dog net" but put forward the combination of traditional sales and marketing the essence of the "real" sales concept, and this is the current lack of China's electrical business sector.

In addition, the industry also said that perhaps, there are other electric business platform will also play a "genuine" concept, but the traditional marketing of the essence is not just a slogan, but such as big business group, such as the traditional retail giants from supermarkets to department stores, from the years of physical retail experience accumulated intangible genes. Therefore, as China's largest department store commercial group launched the physical electric business platform, "dog net" in the future will certainly become the consumer online shopping core platform. This is not only because of its big business group has more than 200 large and medium-sized stores nationwide, 170 billion years of sales, million brand manufacturers, 500 million passenger flow per year and 17 million members of the physical support, but also won the big business group for many years the traditional retail marketing essence.