Big companies need to be wary of investing money is from

For startups, getting the favor of big companies is certainly the most anticipated thing, so, when Tencent, 360, Baidu, Alibaba, Shanda these big companies of the investment department, holding money to invest in your start-up company, whether it should be flying like a moth to the embrace of a large company, the answer is no, Entrepreneurs must be cautious when it comes to investing in big companies.

I think most of the founders will be full of longing when they get the news, and they won't be able to sleep at night. Born in troubled times, there is a strong brother said to cover you, after the road, immediately become flat up, who is not happy?

People who have accepted Tencent's investment are dreaming their products can take the lead in the letter, sitting on the huge flow of 300 million of users; the people who have accepted the investment of Baidu are looking forward to, Baidu casually pour a bit of traffic come over, oneself also eat and drink not worry; the people who accepted Alibaba's investment are longing, I can soon use Taobao that very valuable data resources ...

However, we have seen from a series of recent lessons that the money of the Giants should be taken with extra caution. In the words of a veteran investor, you call him godfather, he doesn't necessarily promise, but he adds a lot of enemies to you.

First of all, we have to understand a truth, the investment you are most of the investment department of large companies, Tencent has Tencent's investment department, 360 have 360 of the investment department. The investment sector is often the conductor of the business sector. And you want to butt the giant's resources, often in the hands of the business unit.

Some of the internet giants are much more complex inside than they think. For example, Tencent is responsible for the game's Ningyu, to find in charge of micro-letter Zhangxiaolong do something, are not necessarily able to do. Even the son of a child, a outside investment, no holding of the dry son, want to butt big company resources, and not easy?

You call the giant a godfather, he does not agree, but the giants of the competition, but you took the investment after you as its dry son, and you ways.

For example, you want 360 of the investment, is tantamount to offending Tencent, Baidu, Lei department, the internet half, will not cooperate with you.

A brush Machine company recently received 360 of investment, want to find millet, Baidu cooperation, the result was directly rejected, making the company lost a lot of valuable opportunities for development.

The worst is more than that, if some giants invest in you and tell you what to do, that's even worse.

At that time, grand in force to push the open platform of the grand account, want to let a number of Shanda investment companies take the lead to do the demonstration, Shanda investment in the online movie ticket company to spend half a year to do system docking, the results of the first month through a grand account only sell 2 movie tickets- This shows that the grand internal business integration for its investment in the start-up companies are often not too much help, the matter was once in the circle as a joke.

But for many independent startups, selling giants is their only option. Because some entrepreneurial direction, purely rely on their own strength bigger too difficult, must butt the giant's traffic, users.

This is the sad truth of the fact that 13 of Instagram sold to Facebook in the United States to sell 1 billion of billions of dollars in price, but in China, the Giants are not willing to pay high prices to buy.

Thankfully, the emphasis on acquisitions over the past few years has been much increased. This is not the big conscience of the Giants, but the rivalry between Giants is beginning to get intense.

In the past, Baidu to do the search, Tencent to do social networking, Alibaba do E-commerce, Shanda to do the game, Sina, Sohu to do the portal, the business between the competition is not fierce. Since then, as the giant's business expanded, the Giants ' business competition began to become very fierce.

Do antivirus 360, start and do search Baidu fight up, do electric business Ali, also and do social Tencent competition. If you look at the emerging mobile Internet, the competition becomes ever more intense, because all the Giants want to grab the entrance, and there are only a few entrances, and everyone wants to do the same thing.

So there is the phenomenon of scramble for entrepreneurs. When a giant builds their own team in a certain business behind the opponent half a year, the best way is to buy a start-up company, in order to exchange funds for speed, and speed, is equal to the user. The same thing, half a year early to do and play half a year to do the scale of users is the difference.