In the era of large data, the past is quite complex information collection and summary work becomes quite relaxed, advanced management software can be the day's passenger flow, turnover, boutique sales, after-sale maintenance volume, after-sale maintenance amount and other data directly presented, and through the data digestion and analysis, Let investors quickly understand the profitability of its stores and target rate, so that in the stock, play golf and take time to think about the development of its stores.
If you are not in the hands of the report, the automobile market in the past only fragments of concern for ordinary consumers, to understand the automobile market in the short term is not a difficult thing. As long as you flip through our "Big Data Age 2013" topic, through our sales to you, the number of new cars, SUV hot, Japanese rebound and suspense, Hao car enmity, Guangzhou licensing price trend, lottery probability, driving test pass rate, illegal deduction and fines, sky-high parking, holiday traffic and other problems analysis, Can also quickly understand the 2013 auto market development speed, car environment, car culture, consumption structure changes, and then at the end of the various social gatherings, you can "market observer" identity, to accept "fans" of flowers and applause.
Production 1998.930,000 vehicles
Sell 1986.10,000 vehicles
Sales to say goodbye to micro-growth: The previous November sales and marketing exceed last year
China Automotive Industry Association December 10 released data show that November 2013, 2.1343 million vehicles, 21.17% year-on-year growth, 2.0439 million vehicles, increased 14.12%. January-November, Auto sales were 19.9893 million and 19.8601 million, up 14.34% and 15.53% per cent year-on-year, and have surpassed last year's performance.
This series of growth data, each number is more than 14%, I believe that this is the 2013-year auto market farewell to "micro-growth" the most intuitive interpretation. As many enterprises completed the sales task early, at the end of the Guangzhou Auto Show has become an early celebration feast, car companies are proud to throw a daughter please Marceau, Eason Chan, Xiaoming and other popular stars to entertain, Guangzhou in November so a sweeping limit to buy the city's decline.
2012 years total sales of the auto market has not exceeded 20 million vehicles, growth rate is only 4.3%. Compared to this year, the performance of the car market has undoubtedly played a dose of chicken blood, of course, leaders have always believed that "not the highest only higher", they hope that the two years of sales as a cornerstone, so that individuals and the development of the depot to a higher level, We have been able to feel their ambitions through the speeches of the car companies at the Guangzhou Auto Show. For dealers, that means a heavier burden on their shoulders next year.
Large increase in production and marketing
50.17%
and 49.11%
S U v Market hot: Future opportunities and challenges coexist
If we want to choose from China's auto market the highest growth in the past three years, the next three years still have unlimited potential for the segment, most people will vote for Su V. In the first 11 months of this year, China's auto production grew 14.34% and 15.53%. and Su V sales were 2.7041 million units and 2.6739 million units, up 50.17% and 49.11% year-on-year. SU v can be said to be an independent brand sales of a big support point, the Harvard series in the Great Wall sales accounted for more than 50%, BYD S6, Chery Rui Tiger, Geely GX7 and other products also for the depot sales made a clear contribution.
This year, among the 300 Lai new cars to the market, more than 80 of them belong to Su v. Both the securities company and the auto manufacturer are pinning Chongwang on the development of Su v market in the next few years. However, "The World Hee-hee all for the benefit", in the future, both the independent brand and the joint venture brand are going to invest a lot of new products in the SU v market, such as the Great Wall, which has been planned to push 11 to the next 5 years. There is no doubt that competition will make the SU v market cake bigger, and competition can weaken the profits of the
Cumulative about
There are 3 0 0
New car Offensive: Sales and profit increase significantly
At the micro-growth stage in 2012, both manufacturers and automakers wanted to boost sales through promotional policies. The "Price dive" was a big key word for the auto market last year, but it shrank the entire car industry. So this year the factory's strategy has undergone a significant adjustment. After the year of the snake, the car companies launched a series of new car offensive.
According to incomplete statistics, this year, about 300 models and new vehicles unveiled the price veil. A careful analysis can be seen the performance of the car and the number of new cars is clearly linked, such as Changan Ford this year by virtue of the wing Tiger, the new carnival, Novi Monti Europe and other become the market dark horse, and FAW Toyota to the new Granville, New RA V 4, new Rui Zhi and other products to the car depot in China sustained rapid recovery As for Guangzhou Honda's new accord, the Ling faction, Dongfeng Honda's Jed, Dongfeng Nissan's new sound, Beijing Hyundai's name map and other models also for the depot this year's sales building blocks.
And from the current situation, next April Beijing Auto Show is still a lot of heavy new cars to market, they are not only next year, the cornerstone of automobile sales, but also a guarantee of stable profits.
Cumulative sales
2 55.720,000 Vehicles
Increased by 11.5%
Japan Rally Strong: There are still many roadblocks on the way up
The rebound in Japanese cars is a hot topic this year. According to the latest data, in the first 11 months of this year, Japanese cars in China, the cumulative sales volume of 255 720,000 vehicles, the increase of 11.5%, the Japanese market share of vehicles to 17.6%. In the first 11 months, Toyota's cumulative sales in China reached 809,000, up 749600 from the same period last year. % Nissan has sold 1.132 million cars in China, an increase of 13.1% per cent year-on-year. Nissan will raise its full-year sales target in China to 1.27 million this year, more than 1.25 million vehicles and about 2% per cent in a row in China, in view of the strong sales rallying in China.
Obviously, the Japanese business executives want to do a big fight in China's auto market. But for a long time, Japanese car companies in China has been accused of paying too much attention to investment returns, not conducive to long-term market cultivation. Toyota, Honda and Nissan need to keep adjusting their strategies to make their record a higher level.
Audi November Sales
Super 440,000.
Rose 19.7%
The scramble for luxury cars: New product introduction and sales network upgrade
After years of infighting, the pattern of domestic luxury brands has been set. Audi, BMW, Mercedes-Benz become the industry boss, Lexus Trot forward, Infiniti, Volvo, Acura, Cadillac and so on as "one day with the big boys on the same footing," The dream of hard work. As China's luxury car consumer groups continue to expand, this year's one or two-line players have shared the fruits of victory. In November this year, the domestic luxury car sales champion Audi in China sales of 443,664 units, climbed 19.7% year-on-year, the cumulative sales have been over the whole year. Volvo, which is in urgent need of boosting sales, sold 54461 vehicles in China in January-November, up 44.7% from 37,633 last year.
To expand its share, luxury brands are busy this year to introduce new products and increase sales networks. Although the space of luxury automobile market is open, but the competition is also very intense. There is no doubt that the battle for luxury cars will be fiercer after Volvo, Land Rover, Infiniti and other brands are made domestically.
Record
53 74 Models
Three packs of policy: consumption increase security, identification is difficult
On January 15 this year, the State administration of quality Supervision, inspection and quarantine announced the "domestic car products repair, replacement, return of liability provisions" (General Administration Order 150th), means that China at the beginning of the 2013 years of the early years of the car finally has a "three packs of" policy.
Starting from October 1 this year, consumers through the "three packs of Chinese cars" on the record of 63 manufacturers, 5,374 models for the search, to understand the specific models of quality assurance terms, sales and repair network information and three packs of information, in the process of consumption encountered problems, "household automotive products serious safety Performance guide to diagnose" It can also provide reference for the diagnosis of serious safety performance. At present, customers are most concerned about, once the buyer and seller of the quality of products to determine the differences, which arbitral institutions to identify and produce both sides approved the report, how to ensure the neutrality and authority of experts are still car dealers and owners of common confusion.
The average price was as high as
3 0 80 2 yuan,
12 people are at the bottom of the price
"Roller coaster Ride":
The surge and the return to rationality
July 25 this year, in the Guangzhou limit purchase order after adjustment of the first card, the average price of the auction to break the first 20,000 yuan to 20631 yuan, and the lowest transaction price reached 18700 yuan, a burst of beat the average prices have been steadily increasing trend, began a rapid upsurge. But then, the September auction results appear "strange" phenomenon, 4048 personal license plate only 3,861 applications for ginseng, on the one hand, the average price as high as 30802 yuan, on the other hand 12 people at the bottom of the plate. Next, in October, the average price fell to 16384 yuan, the floor price of the number of plates increased again. November, the number of licensing transactions amounted to 4,413, the 6-month high, the floor price of the number of plates continue to increase, the average price is only 11813 yuan, back to the level of May this year.
As a matter of fact, since the Canton Licensing Order was enacted last July 1, the monthly auction has staged a scene of intricate drama. The number of plate prices from million yuan to the average price of 20,000 yuan, not to get the numbers are still a few, until the price of a strange place more than 10 at the bottom of the bargain, or even dozens of, the price return to rationality. It can be said that this year the entire card movement as a roller coaster, so that people have not returned to God. As prices return to their lows after the third quarter, it also means that the price of the card has risen sharply to return to rationality.
Minimum only 4.35%
The new rules of driving test tend to be strict:
Through the rate of a record low
This January, after the completion of the upgrade of the CEN Village New examination Hall ushered in a large number of students, according to Guangzhou traffic Police statistics, participation in the driving test of the rate of nearly 40% students. By April, the second highest rate of adoption after the new rule was under 30%, continuing to fall. Although the May pass rate has risen slightly to 34.03%, but in August, the city's 56 driving courses in the second highest pass rate to 23.6%, of which ranked after 10 driving school pass rate is below 10%, the lowest pass rate of only 4.35%, a record low.
As a result of the adjustment of the new driving regulations, the subject two "nine election three" has become a "five must test", and the new subject two examination room to change the benchmark to G P s induction, these are to the students driving technical requirements become higher. In this respect, each driving school also needs a period of adaptation, the occurrence of subjects in the second Test pass rate of low natural accident. However, with the new driving rules familiar, the year-end pass rate will be a significant increase is also understandable.
First half speed,
Red light down 50%
Increased penalties for SGX:
Safety awareness promotion for owners
Known as the "most stringent traffic regulations in history" revision of the "Motor vehicle driver's license to apply for and use of the provisions", the implementation will be full year. According to data released by the traffic police Department, compared with last year's average monthly traffic violation, the first half of this year's speeding down 50.2%, red light down 63.8%. But in the first half of the Guangzhou prosecution "drunk driving" case 1052 people, up 99.6%, because "drunk driving" traffic accident accounted for 1/ 4.
This year, the SGX has imposed stricter penalties on all kinds of violations, and all kinds of violations have been drastically reduced. However, the drunken driving case has an obvious upward trend, mainly because of the relaxation of the punishment. "Drunken driving" at the beginning of the punishment, the law enforcement departments have been severely hit, "Drunk driving" was effectively curbed. But over time, social concerns have declined and the number of cases has soared. Information shows that 53.8% of the defendants were sentenced to suspended sentences. Moreover, since this year's "drunken driving" case, the plot is also more and more serious. Therefore, some professionals suggest that drunk driving cases should be less used or cautious use of probation, in order to maximize the deterrent effect of punishment.
From 5% to
2.8%
Lottery number straight: it becomes harder to buy a car
This January this year, the first license plate number of the results of the release, the number of 5762 license plates generated by 114,366 applicants, the number of the lottery is 1:19.8, hit the number of the new low. July Licensing rules adjustment, the results show that a total of 143294 people to apply for 4400 license plates, the rate of reduction to 3%. Since then, September this number into 180,000 people for 5,695 indicators, an average of about 32 people rob a quota, the rate is low to 3.1%; October, 196,000 people for 6,752 indicators, an average of 29 people to compete for a quota, ordinary car index is less than 3.4%; in November, 20 40,000 people competed for 5,803 targets, with an average of 35 competing for a quota, and the rate of checking was reduced to 2.8%.
Since April this year, after the release of the draft, the individual ordinary car lottery number in a straight decline, April from the previous 5% to a record low of 4.8%, May and down to 4.5%, June 4.4%, July new restrictions on the introduction of the licensing rules, more directly to 3%, the people surprised. However, after July 1 this year, regardless of individual or unit of the incremental index application conditions have been relaxed, attracting more people to apply for the lottery and bidding, coupled with the previous indicators of the number of applications climbed, so, the second half of the more intense wave is also reasonable.
Bid more than
750,000 Yuan/A
Parking prices soaring: who will pay for expensive parking spaces?
This August, Guangzhou wuyang New Town, a small housing district, parking spaces are priced at 750,000 yuan/A, from the district announced the parking Price table shows that the cheapest micro-parking space 420,000 yuan/, the most expensive price of 750,000 yuan/A, more than 50,000 yuan per square meter, the same community part of the commercial housing, the most expensive to reach 850,000 yuan/a, And only a one-time payment is accepted.
Guangzhou Old City Parking space because the ratio is low, usually used in the proportion of 1:3-1:4, parking prices in more than 300,000 yuan A, the conditions of better parking spaces, there are also sold to 400,000 yuan, but reached more than 500,000 yuan and rare. The figures show that even in luxury residential areas like the Pearl River New Town, used-price put prices are also between 300,000 and more than 400,000. For the current incredible sky-high parking spaces, if people think that parking spaces priced too high, can be to the local price departments and housing sector to reflect the situation. If the community owners can not accept the price of ultra-high parking spaces, but also to unite to boycott, if all can be unified opinion, we do not buy, the developer has no way.
Flow exceeding normal
4 times times as many
Holiday Traffic Super busy: free time congestion
Since the country to the Spring Festival, National Day, such as the implementation of the long holiday free Highway, the Spring Festival this year, the major highway vehicles full of infestation, the number of times the volume of traffic. Among them, the north-Zhuhai high-speed southbound return flow of nearly 20,000, 4 times times as usual; Guang-Zhan High speed Jiangmen Republican section of the flow of nearly 90,000, 5 times times the usual; Guangdong-Jiangxi high-speed hot water to dam section flow of more than 100,000, 5 times times the usual; Deep Shantou po Edge Road Traffic two-way 90,000, one-way return to 60,000, peak for the usual 3-4 times Guang-FO high-speed sand Bay Road return flow 53,000, usually 30,000. National Day holiday, a number of high-speed out of the city congestion 1 hours, there are car owners reflect, usually smooth 1 hours or so can walk over the wide-clear high-speed, walk through the entire use of 5.5 hours.
Many car owners have experienced congestion after their own experience, only to realize how serious the consequences of inappropriate time travel. However, for those who need to travel, as long as they know how to arrange travel routes and time, in the free lunch, the maximum to avoid congestion.