Big Data age changes to develop

In recent years, the word big data, whether in television or online media has been repeatedly mentioned, "Big Data" in the Internet industry is in the daily browsing, the user's network behavior accumulated data. Through the data analysis can grasp the user's behavior tendency on the net, and the user carries on the marketing promotion and so on. Today, China Mobile Internet has entered a large data era, large data has become the basic conditions for the development of mobile internet companies, and large data mining is increasingly important in the future, large data will determine the future development of a business, the direction of enterprise development.

All aspects of our society have been changed by large data, in the era of large data, people in the choice of ways more convenient, enterprise development is more diversified, but also for mobile advertising brought about by the huge development.

Focus on what consumers are concerned about, has always been a necessary marketing. With the development of mobile Internet, you are everywhere in the street, Subway, restaurant, mall It has become a popular phenomenon to see the head of a family everywhere. According to the statistics, every mobile phone user now views the mobile phone as many as 150 times. In other words, apart from the rest, everyone sees a mobile phone six minutes on average. Mobile phone is constantly concerned about, for advertisers to become a magic weapon of marketing. Mobile advertising "mobility", "precision" "data" advantage is more and more favored, so the use of large data for mobile advertising has been a very important project.

"Big Data" for mobile internet advertising market value is self-evident, Baidu, Tencent, Ali, Sina and other internet giant companies also recognized the mobile advertising market size and prospects, have layout into the mobile advertising industry. Of course, they are aware of the importance of large data for the industry as a whole, so they build their own "big database" through their own advantages, through the user's browsing record, frequency, length of time and other data information. Of course, many mobile advertising companies are also developing their own large data technology, hoping to achieve more accurate crawl and analysis. Many companies think that as long as "big data" is the huge amount of data.

The arrival of large data era, only fully understand the "big data" power, and can use the "big Data" in the value of the mobile advertising industry should consider the focus.