Big Data Age: Do you know you've been "calculated"?

Case analysis When our consumption is data

Case a http://www.aliyun.com/zixun/aggregation/24790.html "> Women's clothing brand (Inman)

The man is from the electric business platform to grow up "Amoy brand", last year Cat "double 11" period, in women's category sales ranked first, sales breakthrough 100 million yuan.

Fang Jianhua, founder and CEO of the Mann brand, said in an interview with Tesco Weekly that the user's hierarchical structure was well understood by the 3 million members after analyzing the data. Using these data models, can be analyzed, this group of customers in our store, there is a common thing is to buy what? Then we will promote the next batch of products, to their liking to push the corresponding goods. This is what we do with the old customer service, large data plays a very crucial role.

Fang Jianhua said that for enterprises, the core of large data is based on the understanding of consumers. This channel of the Internet, we are able to control the data of all consumers, we can analyze the data of these consumers, can discover the change of consumer behavior. For example, from consumers to buy a cost-effective, new group, high-end only product series, or to buy skirts and other styles, can be analyzed to consumers, master their consumption characteristics.

The second effect of the big data is that we can see the whole clothing consumer group with big data, the path and the hobby that buys on the whole internet, she buys our man's clothes at the same time, buy what other thing? What furniture can you even buy? What curtains did you buy and what amenities you bought? We all need to be able to understand the change of her consumption path through large data, which is the most important link and the core thing for the enterprise.