Big Data Age: leading the marketing revolution

In customer-centric today, how to extract the most valuable customer information from the complex http://www.aliyun.com/zixun/aggregation/14294.html ">", in order to carry out accurate and effective marketing activities, is a challenge for all marketers. The book "Big Data Marketing: How to make marketing more attractive" gives you the best solution to meet the challenge. The author of this book, Lisa Asser, is the chief marketing officer of Teradata Integrated Marketing application solutions for the world's leading data warehousing companies. After more than 30 years of development, Teradata has become the world's leading supplier of large data analysis, data warehousing and integrated marketing management solutions.

Standing on the shoulders of giants, Lisa Asser from years of first-line marketing experience, using classic cases, plain and popular language to explain how large data can be used in the field of marketing, create the most valuable marketing behavior.

In recent years, the focus of marketing functions has shifted, from gorgeous beautiful publicity and catchy propaganda to the acquisition, integration, analysis of data. The fifth annual global Digital IQ survey by PwC shows that 83% of core employees say big data technologies will give companies a competitive advantage, while many marketers and leaders of relevant departments are not ready to face the transition. No matter how hard you think Big data is, through big data marketing you'll find that data is actually our reliable ally. Lisa Asser through the detailed analysis of "data wool ball", "Chief information officer" and "5 Step Marketing Law", it comprehensively expounds the application and prospect of large data marketing, and provides the marketing personnel and relevant leaders with the most operable marketing steps to face easily.

For marketing, or interested experts, this book provides a roadmap and a case for managers and their teams to guide them through internal and external initiatives to expand the business impact of the company's marketing activities in the marketing campaign. This book provides the best way to read the market and efficient marketing for Chinese enterprises that have changed dramatically in globalization.