Big Data Age: The game and wrestling of privacy and business opportunity

Speaking of big data, a lot of people feel very mysterious, but other it happened to you and I, although you do not see it, it always affects the http://www.aliyun.com/zixun/aggregation/32533.html "> Our life, For example, the following two examples. A department store that used a large data analysis tool deduced that the girl was pregnant, based on a girl's shopping record at a chain store, and then started recommending pregnant women to girls in the form of a shopping manual. And this makes the parents who have not yet known that the girl is pregnant know the truth, so the parents rage ...

Another example, is that we publish countless messages every day on social networks such as Facebook, Twitter and Weibo, and the ones you publish like movie title, your favorite sports brand, your location and mood tags are being collected silently, becoming advertisers, product makers, Strong evidence of brand marketers ' precise marketing strategies to the real world. Perhaps Facebook is based on your personal status and photo text, inferring your emotional status and choosing not to recommend social products, friends, etc. As the media have described, if you combine social data with other financial data, you can even turn Twitter into a stock trading tool.

Although we have to admit the immeasurable commercial value of large data, many traditional enterprises in China have used large data to inventory, customer consumption analysis, logistics, distribution and other links, and solve many problems. But one of the problems we have to face in mining and using user data is that user privacy has become the biggest obstacle to further development.

Privacy Corner strive for further controversy

In the age of large data, the rapid development of mobile Internet, no matter when, where, where, mobile phones and other web portals and ubiquitous sensors will collect, store, use and share personal data, and most of these are in the user can not effectively control and know the occurrence of the situation. The final results, our every move, your geographic location, even where you've been today, and what tools you use, are recorded as a sequence in a mass of unordered data, and combined with other data for analysis.

There is no denying that privacy has been a hot issue in the increasingly social internet debate, and that many giants have never escaped the maelstrom of privacy disputes and have been developing in the privacy struggle. For example, Facebook's "Praise" button is a particularly useful feature for branding advertisers to do marketing campaigns, and users click on this button, which means showing their data to the advertiser concerned. Instagram, a Facebook takeover, unveiled new privacy policies and terms of service on December 17, 2012, allowing advertisers more flexibility in using photos, usernames and portraits in their ads. This clause has also aroused widespread controversy in the user. According to media reports, users and the media generally understand that the company will have a permanent right to sell photos of users without paying any compensation or prior notice, including the use of photos for advertising purposes. After the new deal was released, the controversy ensued between users, the Internet and the media.