Big data behind the small Bill power

"Can't bear to look straight!" You're going to chop your hands! Let a lot of netizens make this exclamation, just is Alipay released 2012 net to purchase the bill, those winds winding, big and small, ridicule curve, figure and cartoon image, sketch out a "prodigal" of their own. What makes you so surprised is the amount of data you generate on your network. As the data is collected and analyzed with intent, it produces a refreshing result.

Now, with the Internet and the deep integration of daily life, we are on the internet every day to produce a large number of data information, how to use these data to create new values and services to the community's industry, many enterprises are fully committed to this. In the market and the interests between the moral and regulatory, anytime, anywhere, and constantly affect our lives of large data, is becoming a profound change in each of our lives of the technological revolution.

Hidden business value behind massive data

Case: If you bought something at Amazon, the next time you log on to the page, the top-most recommended item is the last thing you buy or match. For example, the user has bought the "evergreen", once again, recommended to the home page of the products are other management books The user is Amazon defined as a management book enthusiasts. Amazon believes that the recommended algorithm based on large data can provide users with the products they really need.

When the Alipay annual bill appeared nearly 40,000 yuan of expenditure, more than 98% of Jinan Taobao buyers, Wang Yu's first reaction was: "Let me run away for a while ..." but then the billing details made her realize: "In addition to parents, husbands, sons, nieces on the internet to buy clothes, small to dog food, big to TV, refrigerator these appliances, Everything is done online. ”

Wang Yu self-deprecating, "I changed last year's mobile phone is simply for online shopping, of course, this mobile phone is also bought online." "In addition, 2012 Alipay annual bill, but also very mordant for Wang Xun calculated a number, because Taobao purchase, she reduced travel last year more than 400 kilometers, the equivalent from Jinan to Yantai."

"If it weren't for Alipay, I would not have been able to remember the details." Wang Yu said, "Alipay can record me so much shopping information, really interesting." ”

Interestingly, there are more than Wang Yu personal shopping data. The annual bill is released, and Alipay even uses the bulk of the payment information it holds, analysis of 2012 years, "The man in Xinjiang Tumshuk the most painful women, for the woman to buy the most goods", "The uncle of Qinghai most tide, 55 years old net buys the male to increase 12 times times" and "Scorpio Man and Aquarius female online spend the biggest party" And so on gossip to the end of the conclusion.

Why does Alipay publish such a lot of information? Alipay CFO Kando said that Taobao, Cat, Alipay and other e-commerce components of the Alibaba Group, registered buyers more than 600 million members, there are 1 billion kinds of goods, tens of billions of annual turnover, is China's largest Internet data "origin." "The annual bill is just a small attempt by Alipay to help users better understand their online spending behavior, and Alipay will explore more in the Big data field." ”

Kando's "Big Data" is getting the attention of many technology enterprises. And the so-called Big data, the most intuitive meaning, is in the data information, the huge. Take China's internet as an example, a minute, Sina will send 20,000 microblogging, Apple will download 47,000 applications, Taobao will sell 60,000 items, Baidu will produce 900,000 search queries.

When these data of hundreds of millions of online behavior of Internet users gather together, because of its huge and comprehensive, it becomes a kind of value.

(Responsible editor: The good of the Legacy)