Big Data change: challenges and opportunities coexist

Now in America's most influential industry, the status of large data analysis is not shaken. (Picture from "American Political News Network")

With the advent of the cloud era, large data attracted more and more sight. In Washington, the Big data analysis has come out of the conceptual phase, and many business opportunities have been created, one of the most essential in an influential industry. But while big data brings opportunities and challenges, it becomes the focus of American media debate.

"To shape the future with Big data: Are we playing with fire?" The Forbes magazine website published 10th., the paper expounds the changes brought about by the big data and the concerns of the people; What will the big data bring to medical care on the Washington Post website 9th? "To analyze the development and change of the medical industry;" American Political News Network "11th," The big boys into the big data, depicting the U.S. giants on the big data technology bullish and dependence. American media such a large and intensive dispatch, analysis of the impact of large data on all aspects of life, can be seen, as a pioneer of science and technology in the United States for large data, has been from the enthusiasm of the beginning of a gradual transition to a sober reflection.

In principle, the core value of large data is the storage and analysis of massive data, which makes a lot of data that is difficult to collect and use is easily exploited by cloud computing. With this advantage, large data can be widely used in agriculture, health care, health, insurance, energy, security, education and transportation and other fields. As a result, the Obama administration has been a strong supporter of America's leadership in the big data world, particularly in promoting innovation, productivity and value creation in the industrial and commercial sectors. It can be foreseen that in the large data age, the role of doctors will be changed from "to the patient" to "predict and prevent illness", energy utilization will be greatly improved, students will be able to experience large data in the teaching and learning process innovation ... There are also figures that equate large data with land and minerals, because it is also a resource that can create value.

But in another respect, because large data technology is based on the collection of human information, its use is also caught in the plight of personal privacy. Amid anticipation and applause, concerns about big data about personal privacy have never ceased. More than 7,000 people were affected last year by the US discount retailer Target, which leaked data on cyber-security vulnerabilities; The Prism gate event has made more people realize that big data is a double-edged sword.

To clarify the pros and cons of the big data, May 1, 2014, the White House, after 90 days of in-depth research, released a 85-page report on the opportunities and challenges posed by big data. The report fully affirms the rare opportunities offered by large data technologies, while also pointing out the problems it brings to American society, the most important of which is personal privacy issues. In the big data age, the level of personal privacy exposure will be unprecedented: when people are driving in a city street where the camera is installed, the license plate data is collected, the personal information is gathered when the shop card is consumed or the membership card is discounted, and all medical information will be recorded in the hospital for follow-up. The ability to synthesize a large number of information from different sources makes it easy for large data to obtain the effective information of each individual, which is incalculable to the impact and threat of people's free enjoyment of culture and recreational life.

Now in America's most influential industry, the status of large data analysis is not shaken. How to use its value while avoiding the risk of information security, the most important thing is to enact and improve the law. Only the law should be fully followed up in order to allow institutions and individuals with large amounts of data to not misuse the data. What concrete action the US government will take to protect the privacy of the public is a serious issue at a time when the big data revolution has just begun.