Big data companies look at O2O: Data in the world of relink individuals

With the gradual infiltration of the Internet into the traditional field, the large data technology industry is also changing.

Large data technology company percent company founder Sumeng, CEO Berlinson in the media interview, said, with the popularity of smartphones, large data in the world to reconnect the individual, offline also became the flow of the entrance, offline enterprises can finally like the electric company positioning, insight into users.

Percentile companies are developing into groups, the establishment of O2O subsidiary technology, focusing on O2O large data to help traditional retail industry offline data mining and analysis. At the same time, the percentage point to the traditional areas such as finance, securities, manufacturing and other areas of infiltration, not to be excluded in the future O2O hardware businesses, mobile internet, intelligent equipment manufacturers in the field of mergers and acquisitions.

Future scenario: Each interaction node will produce data

"From the data source, the data can not be quantified before, as technological means progress." "Berlinson said.

For example, offline consumer data. In the past, consumers were unable to understand and grasp the data under the line. Although some offline enterprises have membership card data, but this data is not online. "Membership card data is ' dead ', like a box in the basement, but do not know what the box is loaded." If you want to find data, you need to open a box. "Sumeng said.

With the popularity of smart phones, offline companies can finally, like the Electric Company, to carry out a series of positioning, insight into the user, data analysis, so as to better grasp the entity shop in the moving line and consumer behavior trajectory, so that the line has become a flow entrance.

Offline data includes users entering the car park, entering the shop, going out, accessing the app, and so on. In the future, when users online consumption of each contact point, it is possible to generate data, there is marketing opportunities. In the above process, the technology applied to WiFi, Bluetooth, positioning and so on.

Error in large data

Sumeng said that the core content of large data is based on application to improve business value, improve efficiency, reduce costs. But many companies have two misconceptions.

Misunderstanding one is not know how to manage data. "Many people compare data to oil. In fact, some of the data is crude oil, can not be used, needs to be refined processing, into gasoline, diesel and other materials. Data management is what most companies lack. "Sumeng said.

Myth Number two is that many companies blindly online large data items, but did not want to know how to apply.

Sumeng Introduction, the application of data has two directions. One is marketing, the other is enterprise internal operation management.

To advertising as an example, the data can guide the company where to put ads, a product in which channels better sales, different channels, different contact points for customers to provide personalized information and product recommendations.

In the past, the data of traditional enterprises were scattered in different departments. By stringing together different forms of data, you can become useful assets.

"The core competition between future enterprises will become the competition for data analysis, mining, utilization and commercial liquidity." "Sumeng said.