Big Data "Count" The two sessions hot

"Big data is a major technological breakthrough in the study of our time," he said. People can grasp the development of various matters more accurately according to the large data brought by new media technology. Said Lidan, a professor of journalism at Renmin University of China.

In this year's two sessions, big Data technology was first written into government work reports. In the meeting, large data technology is used for the first time to comb and reflect the people's most concern.

Xinhua based on large data technology inventory of the two sessions of the new hot spots. From the two quotations to the representative members of the Hot search list, can even see the different provinces of netizens most concerned about the two topics. Baidu also uses large data technology, in Baidu Index launched the "two index", involving hot topics, real-time hotspots, regional hotspots and so on. From the specific content, two based on massive data "calculate" the two sessions of hot spots overlap, Xinhua, the balance treasure cancellation, governance haze, pension unification, genetically modified food issues, bus reform and so on are the most concerned about the topic of the NPC and CPPCC. In Baidu Index, the two sessions of the two hot spots include environmental protection, internet finance, urbanization, food safety, old-age and anti-corruption and so on.

Baidu Business Analysis Department senior product manager Yang told reporters, these hot topics from netizens during the two sessions of the relevant topics on the analysis of billions of searches. "Large data are valuable resources that reflect public opinion and support government departments in making relevant decisions," he said. For example, in 2013, we analyzed the number of Internet users who began to search for tourist attractions in 2011, and found that the fastest growing number was Huashan and Gulangyu, which could be provided to the tourism administration as a reference. Last year we helped Shandong Tourism Bureau to analyze the short season and the performance and flow forecast of the audience during the light season. To help it do a year based on the characteristics of the marketing and promotional activities. ”

Guoming, director of Public Opinion Institute of Renmin University of China, told reporters that large data sources are rich enough to reflect the real state of ordinary people's lives. However, the use of large data technology to solve two levels of problems. "One is to solve the problem of how to use the fragments of data to form a fundamental issue, to interpret it with different categories of data, to make it a three-dimensional interpretation and deconstruction; second, according to People's needs and behavioral logic, choose good use of large data technology key points. ”