Big data "from shallow to deep" comes around

The most simple application of large data is undoubtedly the personalized Web page customization, according to the user browsing habits, give the corresponding content, now the most adept at using this technology is undoubtedly the portal site and video site. Big data to play a bit more in-depth, it should be for the Internet escort stage. In this year's "double 11" preparations for the day, the cat special emphasis on the application of large data.

Now it's all about the big data, and more popular is the analysis of user data, these seemingly advanced technology, seems to be closer to every netizen, whether browsing the web, or behind those unseen data, large data has come from shallow to deep in our side.

In the author's opinion, the most simple application of large data is undoubtedly the personalized Web page customization, according to the user browsing habits, given the corresponding content, now the most adept at using this technology is undoubtedly the portal site and video site. Recently, PPLive has officially announced the homepage of the new upgrade revision, and the focus of the revision is to optimize the user experience and personalized needs, to achieve multiple screens, behavior patterns, content, marketing consistency. According to the introduction, PPLive will be through the user viewing habits of data analysis, to conduct targeted content recommendation and advertising display.

Big data to play a bit more in-depth, it should be for the Internet escort stage. In this year's "double 11" preparations for the day, the cat special emphasis on the application of large data. Cat said that this year, the cat will be based on large data operations, so that each consumer has a dedicated venue, the most personalized business in the "Thousand Thousand Face" in the "Double 11" in the implementation. According to the introduction, personalized venue of the content mainly based on the user during the activity preheating, browsing, add shopping cart, collection and other acts of data integration analysis; In addition, the consumer grabbed the red envelopes, received coupons and so on all relevant information will also be gathered together, eventually forming a consumer exclusive venue. And in the attention of the logistics, the cat also said it will make full use of large data, through the guidance of large data, so that the entire logistics express industry the existing capacity can be more efficient operation. At the same time, this year's logistics data radar and the National Weather Service data Center to achieve the country's highway weather forecasts and live, direct real-time road traffic conditions.

The data provided by user behavior is also a manifestation of the deep application of large data. Recently, the gold map and Sina Weibo continued in-depth cooperation, opened the Chinese "Waze" mode. According to the author understand, Waze is a foreign free application, it uses the GPS information of mobile Equipment to obtain information about road traffic flow, the user can also publish and share all kinds of effective traffic information through Waze, the Waze of these traffic information finally also exhibition on Google map. Gold Map 5.3.0 New version of the cooperation with Sina Weibo is based on this model, Sina Weibo users released on the real-time traffic content, will be shown in time on the interface of the gold map. Open a new version of the gold map, check the upper left corner "show intelligent traffic events" can see the user released all kinds of traffic information, whether it is traffic jams, transportation control or car accident at a glance, for other map users travel to do a strong guide. According to the data, from the end of September, a new version of the gold map released to the end of the 11 holiday, the nationwide map of high Germany in total received from Sina Weibo users released nearly 50,000 traffic events. Among them, only "11" that day received traffic events as high as 10,000, the average daily received Sina Weibo users push the number of events about 3000, this data in the future may show a geometric level of growth trend. Such traffic information greatly facilitates the user's travel.

On the map of this issue, the author of the user's power to produce data deeply agree, it can be foreseen that the user published information in the future can enrich the map data layer itself, such as map poi information and even road information. To give a simple example, the speed of China's road update faster than the surveying and mapping personnel can not be spread across every new road, if the day between a point and B point on the map there is no road information but there are many users high-speed through, then there must be a channel between the two points. Perhaps in the future we do not need to deliberately analyze some behavior, because our day-to-day behavior, has become the basis of data analysis, we just do the original oneself can.