Big data from the zoo?

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Big data from the zoo?

According to Baidu search data show, "Baidu Zoo" on the line half an hour later, it immediately boarded Baidu search list real-time hot spot 8th, causing popular hot discussion and sought after. Statistics from the internal Baidu show that Children's Day whole days, "Baidu Zoo" a total of more than 3 million visitors from the country to visit. According to public information, the Beijing Zoo receives more than 6 million Chinese and foreign tourists each year. Visible, Baidu Zoo with a day to complete the regular half a year reception volume.

During the heartily, Baidu launched the Baidu Zoo in children and parents between a burst of a whirlwind, Baidu Zoo's Live mode is the use of Baidu cloud data and video transmission to directly build the zoo and terminal computer, mobile data connection, and to restore the real scene of the zoo as the goal, To the summer children's day to bring more coolness.

Baidu's technical point of view, Baidu Zoo is actually through the Baidu search traffic to carry out large data of a trial, what is the big data, the most typical large data is living, day-to-day, accumulate rivers to become jianghai, accumulate a variety of structured data for social management and marketing forecasts, to improve efficiency, Reduce the overall cost of society.

How do zoos and big data combine?

The large data emphasizes the full sample, the confounding and the correlation, and discovers the correlation between the things through the integrated Distributed Data Analysis computation, the Big data core includes the whole sample data collection, the data warehousing establishment and the data analysis, the extraction tool application. Of course, large data in addition to a full sample and a wealth of data resources, but also need to have the activity of data, data forgery and data standardization.

For large data, one is the entrance, the other is the export, the entrance needs to be diversified, the channel that connects each data obtains, the export needs to standardize, in order to use concretely in the data analysis, forecast and Cross-validation. The zoo, in the macro data source, can be used as a source for exploration, that is, the rapid development of Internet technology today, data accumulation of the entrance, can be video, can be search, but also to wear equipment. The accumulation of large data is not necessarily utilitarian, and in the initial concepts of data sources and accumulation, there is no need for full business planning. For large data, multi-source, crossover and activity are the basic features of large data value.

Zoos and large data, whose value is mainly in some consumer services related to children, such as Children's watch preferences, clicks, parental guidance, different age, sex, region of children's love of animals and so on. Children and related apparel, entertainment, education industry is a strong support for the future consumer market. With the increase of family affluence and the accumulation of social wealth, the investment in education for children will become more and more big. The outdoor activities of zoos have become a necessary choice for parents and society to increase the opportunities for children to move outdoors.

Of course, Baidu Zoo, from the social sense, the main or improve efficiency, reduce the time and energy waste. The big data is one of the future trends, in addition to bring business innovation and opportunities, more from social change and improve the degree of convenience, through the data analysis tools for social management to provide more real-time strategies and programs. Just as the big data in the medical and transport industry, the new changes in general, the big data is actually for the technology translation has brought more practical opportunities.

Standing in the position of Baidu itself, with the zoo's video live way, with a new interpretation of the way to bring intuitive feelings, although and the scene of the viewing experience is different, but after all, is to shorten the distance of service, accumulated the Baidu Zoo traffic and click-through. Using the Internet's thinking, the topic of the zoo to build a flow of value-added services, to circle the flow, enrich the ecological service content. And this multi-channel large data accumulation, is in the full use of Baidu's large flow based on, but also for its future multi-channel large data sources to accumulate an objective experience.