Big data hits three strokes to make the media "cake"

If big data can make a good story, you might be a little surprised. But this is not an argument but a case of a Cross-border innovation summit in the content industry at the big Data age in Beijing on the afternoon of September 6. In the theme of "Cross-border Innovation and Development" Conference, the participants not only media, internet practitioners, as well as the University of Statistics College dean, the founder of the dissemination advisory body. From their own practice and research, they explained the thinking and exploration of the Cross-border integration.

A change of concept from production news to production data

"In 2011, a police traffic accident in Florida was caused by speeding," said the president. Reporter investigation found that in 2004, more than 300 such accidents occurred in the State, by technical personnel on the highway system open more than 110,000 police vehicles information analysis found that the local police car about 1/5 have speeding experience, of which 96% of the speeding in 90. Reporter according to the data analysis writes the report "the police are above the law". A year later, data analysis found that the speeding phenomenon was reduced by 84%, and the reporter wrote another report, "the police slam the brakes." Lingwei, executive vice director of the National Master of Applied Statistics, describes the application of large data in the Media Service Society in this case.

The big data is everywhere, the media can stand idly by? South All Media Network technology company general Manager, Austrian one net CEO Gou Hua believes that the traditional media discourse weight structure from the description or fuzzy judgment into large data accurate judgments. Gou Hua is more willing to the June revision of the South is called Optimization upgrade, one of the ideas is "in the past we produce news, the future we must produce data." ”

It is not just Huawei who holds this view. Based on the network public opinion monitoring services as one of the main business of the Beijing Shishuai Information Technology Co., Ltd., president of the school bus incident in Macedonia, and the media to provide a separate public opinion analysis report. The review said that the idea was better because he provided data analysis, and the media provided only ideas.

The second extension of the market with Internet thinking deep vertical field

Integration makes the Cross-border development of the content industry inevitable. Guo Kanzhong, senior economist at the National School of Administration, said the future media should be the information intelligence service provider. If information intelligence matching is not possible, the transition may not be successful. Ma Qi, co-founder of the International Alliance for Mutual help, proposed that in Cross-border integration, large data become the sixth new production factor on land, manpower, technology, capital and energy.

For the traditional media how to apply large data, has served the content industry more than 20 years of Beijing Founder Electronics Co., Ltd. President Yang that the pointcut can be a vertical field of large data services. Every industry and region can become a vertical area. Doing things right in the vertical can produce value and can challenge or even surpass the internet giants.

Watering only further proposed that the traditional media only readers, advertisers, and no users, this is the biggest problem. He believes that the traditional media to change the concept, from closed systems to open platform, from the single media to the media, social media integration and development, from the focus on advertisers into personalized services to focus on users. With the internet thinking, the idea of large data can be used to use data to live, and ultimately win.

Liu Jiulu, vice president and editor-in-chief of Electronics publishing House, has worked in Computer World magazine for more than 20 years. He believes that the internet thinking is "Internet +", the Internet to add traditional media. But the big data is "traditional publishing +", which adds big data through traditional publishing. Chen Yixin, chief scientist of China Unicom, further suggests that adding large data can produce multiplication effects.

Large data can be used to serve society and to create economic value. But China Mobile has been feeling that big data on the technology transition and upgrade has important significance, but it is difficult to recruit first-class talent, because the large data industry needs interdisciplinary cross-sectoral talent. Therefore, the big data age is not so much a competition for technology as a competition for talent.

Lingwei said that the United States, Harvard, Stanford and other universities in 2012 began to master the major data analysis personnel training. Including four types of talents: computer professional training, statistics and operations training, but also the main direction of the MBA, as well as e-commerce, marketing and other major data professionals.

The Big data paper published this year by the Ministry of Industry and Information technology also points to the importance of talent building. This forum, from the Beijing Press and Publication Research Center, the Beijing Joint Publishing Limited liability company, the Chinese Media Industry Innovation Research Institute initiative, the establishment of the Beijing Press and publication industry large data Application Alliance, set up Shaanxi Chinese Media Group Co., Ltd., Longyuan Digital Media Group, China, the Media Industry Innovation Research Institute and other domestic large data Technical service providers and news and publication media organizations, such as 20 units, work together to cultivate personnel and promote the application of the landing of the discussion. Participants hoped that more press and publication business leaders would focus on digital publishing, focusing on integration, large data applications and talent development.