Big Data How to make "accurate" holiday life

The advent of intelligent terminals and "wearable" computing devices makes subtle changes in behavior, location and physiological data a precise object for recording and analysis.

The big data is not only in capacity, but also in the society's insight into its value.

Large data, as a new measuring tool, will once again lead to new prosperity and provide people with more choices.

Everything is interconnected and everywhere is counted. Because of the popularity of the internet, mobile phones, wireless sensors, real-time monitoring, remote collaboration, SOHO work, data management has become commonplace, information like water and electricity through the network supply, gurgling transmission, the physical data on the computer into intangible wealth, in-depth and benefit from the http://www.aliyun.com /zixun/aggregation/38214.html "> Real life.

This marks the opening of cloud computing and the era of big data. Intelligent management, social networking, Internet of things, IPV6, when the new technology sailed into life, we like to catch the high-speed train, still too late to see the scenery outside the window, has roared over the next platform. The application of large data to health management represents almost all the features of new media technology: High personalization of electronic files, artificial intelligence to help us segment information, remote collaborative recording of user behavior patterns, and data mining to predict people's future needs. Relying on the highly personalized intelligent network platform, people can get rid of the time and space obstacle, work in any place, cooperate--the basic service tentacles deeper, the gap between the urban and rural areas gradually wiped out, the allocation of resources to optimize, industrial upgrading, efficiency improvement. The advent of intelligent terminals and "wearable" computing devices makes subtle changes in behavior, location and physiological data a precise object for recording and analysis.

Although the term "big data" is not new, society's understanding of the value of large data is deepening. In the the 1980s, Americans first proposed this concept. Yahoo's scientists have found that, thanks to the development of computer technology and massive databases, individuals can get unprecedented records of real-world activity. As new media technology is being updated, the concept of big data is now expanding to encompass all the information that is provided from digital images, news threads, text records, video documents, and social platform interactions. Not only that, it is also seen as a capability that has aroused deep concern at the social and national strategic levels.

Large data is "big", not only in capacity, but also in the society's insight into its value: in the post-information environment reshaped by large data, a world of mass production, sharing and application of data is coming. As the scholar Victor Maire-Schoenberg said, its true value "is like an iceberg floating in the ocean, the first sight can only see a corner, most of it hidden beneath the surface." ”

But even so, we can still be aware of some of the changes that big data brings to society. From Google's epidemiological analysis system to Shenyang residents of the south of the data query terminal, based on the information innovation becomes the service forerunner, connects the people's livelihood, may rescue the broader general populace; information storage, sharing and mining tools based on cloud computing drive data exchange, integration and analysis to help people discover new knowledge, To create new values; As a source of new inventions and services, large data has also influenced the differentiation of traditional disciplines and changed people's value orientation, knowledge structure and life style. Some scholars liken large data to microscopes and dashboards that observe human social behavior. And we see that this new measuring tool, once again leading new prosperity, offers people more choices.

As a powerful engine for discovering value and conquering data, more changes in big data are poised to be made. Standing in the forefront of innovation, competition and productivity improvement, thinking about the significance of large data for life, how to transform data and information into knowledge, enlarge human rationality, realize the leap of technology and intelligent service? How to avoid risks and how to deal with the challenges they face in managing the world? How to use the power of large data to push human observation and understanding to " Accurate "and derive effective solutions? The answer lies in the blending of human wisdom.

(The author is a researcher of Chinese Academy of Social Sciences, Institute of Journalism and Communication Network New Media Research director)