Big data in everyday life has fallen to the ground

For the average person, the big data seems far apart, it's still a strange state, but its power is everywhere: credit-card companies track customer information, quickly find capital moves and alert cardholders; energy companies use meteorological data analysis to easily select the ideal location to install wind turbines The Swedish capital Stockholm uses operational procedures to manage traffic, reducing congestion in the urban area by half ... And so on, these are all inextricably linked to big data.

Victor Maire-Schoenberg, a professor at Oxford University, in his new book, The Big Data age, said it was a "revolution" that would have profound effects on all walks of life and even change the way we think, but at the same time it raises concerns about "data tyranny".

Business provides "accurate forecasts"

In many companies, laboratories and government agencies, "data" has been touted as the new "oil" of the 21st century. Some statisticians, physicists and so-called data scientists have profited from it, serving large data application development companies, one of which is the "Blue Shore". "Big data is reshaping the economy, and we are just in the beginning." "said Weiss.

Individualized treatment for cancer treatment

Plattner is the world's largest provider of enterprise management and systematic business solutions, "Si ai pu" (SAP) founder, but also HPI patron. HPI's Hanna database technology, which began in a project called "Sanssoucidb", was created by 8 college students and won the Innovation Awards, and is now synonymous with "storage processing," he said.

HPI, a mathematician Mainer, believes that the technology not only has broad business prospects, but also provides opportunities for cancer treatment. Each tumor is different, Mainer says, meaning that the same treatment can be effective for different people. At present, in order to develop targeted treatment programs for patients, it will take several months to decipher their genome. But with the help of HPI "super Brain", deciphering the genome takes only a few seconds. In addition, HPI's computer can select all the information from the public gene pool and find the most suitable treatment for each patient. Researchers at Manchester University are working on another big data project-helping the "magic carpet" of elderly people living alone. Its built-in sensors record the behavior of the elderly. If it violates the normal law, it means there may be an accident, the "Magic Carpet" will be issued an alarm.

Security thief, anti-terrorism fight hacker

Currently, the entire police force in Santa Cruz is using the crime prediction system, where all police officers are equipped with smartphones and tablet computers to access the predictive system. As long as there is a chance, they will enter the high probability area of the identified crime and stop the possible criminal behavior. Moller and Brantingham later set up a company to bring "early warning patrol" software to the world, with only more than 10 cities in the United States being its users, including Los Angeles, Boston and Chicago. In addition to police stations, the military and intelligence agencies also attach great importance to data analysis. For example, in the search for Bin Laden's process, "Big data" played an important role, it is the database analysis let investigators focus on the Pakistani Abbottabad.

Governments, institutions, and businesses in more than 90 countries around the world are using applications from software vendors, which are popular with the intelligence community and the military, including the Pentagon and the Department of Homeland Security (Splunk). The company analyzes and decodes data from a variety of machines, including cell phone towers, air conditioners, Web servers and airplanes. "The security field is one of the fastest growing areas of ' big data ' applications." "Splunk Product Department senior vice President Schroeder said. In addition to tackling crime and terrorism, Splunk's software also identifies cyber crimes such as hacker attacks.

Beware of the relentless misuse of personal data

Personalized service is the charm of "Big data" applications. Many companies emphasize that collecting, storing, and analyzing data are "anonymous", but that may not be the case. The more data available for analysis, the less likely it is to remain "anonymous" to identify a person as long as 33 bytes of information, Narayanan, a Princeton computer scientist, said on his blog.

In modern society, a more pressing question is: are people really willing to accept a "digital-driven economy" world? Where is the idea, the inspiration and the surprise in a world where everything is well calculated? In this connection, the Internet philosopher Morozov warns of imminent "data tyranny". He suggested that "large data" applications should be subject to periodic review by independent auditors to prevent abuse of power.

"Big data" industry giant Google's casual behavior, showing people on the "data tyranny" vigilance. Chairman Schmidt said the company in 2010 had flashed the idea of predicting stock prices through data analysis, but later gave up because executives thought it might not be legal. But he didn't say it was impossible.