Big data: Internet thinking subverts the traditional model of real estate industry

Mobile internet across time across space properties, so that the internet thinking is widely used in all walks of life, real estate is no exception. The former Vanke rate team visited the Internet companies such as millet, set off the industry "in times of danger" upsurge, after a pattern year June the internet thinking summed up as "user first" and "Go to the center" two core; Longhu the company from the traditional housing enterprises to have the internet thinking of modern housing enterprise transformation and upgrading. Visible Internet thinking has been in the real estate sector has been scraping the new wave of learning and exploration, developers try to use the Internet thinking to the traditional real estate industry input new energy.

Internet thinking helps housing enterprises innovate and transform

The most prominent feature of the internet is the "Big Data", Sohu Focus as China's largest online real estate service provider, hope that through their own efforts for the real estate industry to contribute to the healthy and steady development. In the accurate positioning of large data, the profound inspiration of Internet thinking, Sohu focus specially planned to hold "large data Genesis" internet Thinking Forum, and invited Hainan industry elite, the Internet business, experts, scholars, news media, more than 300 people gathered in a hall. We pay attention to the transformation and innovation of the enterprises in the Internet era, discuss the new marketing strategy under the Internet thinking, the new marketing ideas of the products under the mobile Internet, the Internet strategy of the real estate industry, and so on.

Product customization life in mobile internet age

With the popularization of mobile intelligent terminal products, mobile Internet media has been developing rapidly. The ministry released the first half of 2013 domestic mobile internet users up to 820 million, of which the penetration rate of mobile phone users nearly 70%. At the same time, the domestic portal has also been the layout of mobile internet business, as of June 2014 China's top three news clients are Sohu news, Tencent News and today's headlines, while the market share is 38%, 19% and 10.2%, Sohu News clients leading the second position is close to 20%.

Looking at today's society, the internet gene, large data methods have been penetrating into various traditional industries, the big companies have begun to explore the internet thinking. The properties of the Internet across geographies and timelines, will people's complex three-dimensional life flat, in the real life Circle, mobile internet New media has become a crossover information network, we call it "Internet Village", Sohu focus on the "villagers" life habits, tailored to the early bus, midday tea, night club, Hainan grilled a steak and other products, the real estate industry hot news and buyers concerned about the Hainan information into life. In this forum Sohu focus on Hainan Marketing director Yang and Sohu focus on Hainan chief planning Wu Chengfei was so emotional to the guests here to talk about the Sohu focus of the product story, effective interpretation of the users in different periods of the day how to use the focus of Sohu products to master the first-hand market information.

Big guy. The marketing mode under the Internet thinking: User-oriented vs product-oriented

The advent of the Internet era has led users to become more and more user-oriented product experience, to this, "Large Data Genesis" forum staged a wonderful debate, that is, by Sohu Focus Hainan General manager Chen Yi "Tourism real estate marketing model-user-led vs product-oriented" real estate elite debate, From the green area of the square dongxing adhere to the user-oriented, think

At present, the Internet has been combined with real estate very well, especially "big data" can let us understand the needs of many users, and then we can combine customer demand for product improvement and adjustment, and constantly to optimize, to achieve customer satisfaction, this is our pursuit. Zhang Yi from the ocean said that as an ideal developer, our mission should be to create high-quality products, leaving China with high-quality century classic architecture.