Big data is not spring just a marketing tool

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Most people choose to be unmoved when they hear stacks of similar theories, or even believe that they are the same creed, and only after they have really tried it will they feel the same way: that's it!

To abstract, this is called the difference between theory and practice, a metaphor for a little image point, this call does not forget the Yellow River, you have to experience the ability to "empathy", but, in other words, jumped over the pole of the person may surface with ordinary people no difference, but he was tried, You can never say that people who have been in the Himalayas have one eye longer than the average person, but he has left a distinctive mark.

The internet age, the data and marketing closely linked to almost a fashion, as if no data is lowbrow, and once contaminated with the taste of large data can instantly become spring.

Is big data unreliable?

Brazil's World Cup is not just a club or a member of the World Cup, but also to predict the various large numbers of lottery tickets, it is said that Baidu Big data not only successfully predicted the German championship, but also in various races to maintain a stunning accuracy, "big data" has become a new human assets, When the algorithm and technology appear spiral growth and continuous improvement, the whole large data industry into a rapid development period, this may bring people a quantitative ability to achieve commercialization of the signal.

The old gentleman's weather report, led by Big data, gave us another message: the timeliness of the data determines that the data is not so reliable.

The weather forecast is a big data use that people have already known, but have encountered thousands of times the weather report, Mr., is not the user's mind can always adhere to the letter about the gentleman, Sir, the reason is the age is old but can't keep up with the changes of the times, climate this natural phenomenon has experienced the human "pieces" type of re-creation, Then occasionally not as good as the wishes of the gentleman became reasonable.

With the above two simple cases together, we can get the letter is not believe, the letter is not like a dogmatic worship of large data, in the final analysis, large data is just a tool, a tool to help people predict the behavior of the target.

How do you use the tool "big data"?

Intelligent is another hot word of the Internet, large data is another form of intelligence, in the want to use large data intelligence, we must first learn to reduce the large data gap caused by the hidden trouble.

Data is about the flow, where the flow mainly refers to two aspects, one is that you collect data to be used, only looking at the value of course, the second is the change of data itself, the best time to pay attention to the trend of data changes. For example, the zombie powder in Weibo is not typically used for good data analysis, and there is a clear need for a clearer garbage sweep and reuse between real social interaction and zombie powder. Many Taobao merchants to make the points after the garden activities, but also a large data interactive application, do not let the data flow, you get is really just a piece of data.

In the collection, collation of a large number of data, analysis of consumer psychology, the need to grasp not only statistics and algorithms, but also have marketing thinking and the development of the Internet to grasp the general direction, only to say that the algorithm is clearly contrary to the original intention of intelligence, eventually inevitably increase the "weather forecast" Mr.

In addition, there is no absolute precision users, all users are intersection, large data can be expanded one of the main reasons is the data can be blended, pregnant women and infants and children data Merge, couples and gift data integration, etc. are a data resource exchange, integration of good ideas.

Whether future data will lead to identity theft or discrimination and injustice after analysis, it's not going to stop us. The application of large data marketing, which from thousands of years of human beings from the choice of any convenient type of interest is not difficult to draw, so in the application of large data is inevitable, how to use data is the holder must for the benefit of the conditions, And the large data information transparency brings a series of precise positioning will also become the human must be cautious treatment of the problem, the Internet Instant Messaging tools have started the real name, which is to circumvent the false internet also tells us: The data will only be more accurate.

Perhaps, one day, you in order to give your sister to buy a flower-flower steal the story will also be excavated, recorded in the large data database.

Author: A5 Enron Source: A5 webmaster NET, reprint please specify the source!