Big data makes writers jobless, not you choose movies but movies choose you

"Consider that in the business negotiations, if the people sitting opposite the negotiating table, we can read their emotions from their expressions, it must be very valuable."

--alex Pentland

In this sentence, Pentland is not referring to the way we communicate with others, but to the collection of data by wearable equipment (which is probably a head-worn device), and to identify each other's emotions through algorithms and large data analysis.

Technology can know you better than you do you can see through everything, this "horror" of the times, like this period of Baidu hundreds of the big talk host Aishing said, "A ' naked ' era." It's still far away, but the big data is really invading our lives.

It's not you who choose movies, but movies.

We go to the movie theater, we will choose according to their preferences, and the studios want to cater to the audience like to make movies, they know some simple logic, such as adolescent girls and mothers like all professors, men like action movies and so on.

But in the big data age, movies will be more accurate in targeting a particular audience, so that a movie can know how many viewers and audiences it will have before the show. A well-known case is "the card house", Netflix, who made the show, knew what the audience liked, what kind of actors they liked, what kind of viewing they liked, and so on, and then made the show on the basis of the data, and the results were very popular.

It's not just the studios that want to accurately predict user needs and preferences, in the forefront of the online music and advertising industry, such as the Shrimp Music recommendation service, it will be based on the songs you have heard, skipped songs, attention to the people and other data to recommend the track, such as Watercress FM. One of the classic examples of advertising marketing is that an American supermarket, by analyzing the user's buying behavior, knows the news of her pregnancy earlier than the user's parents, thus sending out the DM advertisement in advance.

These are just some of the early applications of big data, the real big data age, in the eyes of Pentland, a world full of sensors and smart devices, even inside our bodies. In this world, every one of us is producing a huge amount of data all the times, and the films produced by these data analysis, you will certainly see, because your needs have been so precisely positioned. At this point, you think you are choosing the movie you like, in fact, the film in the beginning of the production has chosen you. What's wrong with that?

Let writers lose their jobs

Neither the director nor the writer will deny that the things they do are for people to read, and they will proudly say that it is my idea to be liked, even if they often encounter the unpopular work.

However, in the large data age, positioning accurate products and marketing, to ensure that the product before the introduction of people know that someone will pay. The price is that both the director and the writer have to follow big data arrangements. In this case, writers will not lose their jobs, but they will be unemployed, because no longer the creator, and the Code of Agriculture (code) What is the difference?

(Responsible editor: Lvguang)