Big Data marketing doesn't infringe on privacy

Http://www.aliyun.com/zixun/aggregation/30979.html "> Huaxi Metropolitan Newspaper reporter Rothi last year, the internet financial boom, deputy governor of the People's Bank of China Liu said, There are two bottom line can not touch: first, illegal absorption of public deposits, one is illegal fund-raising.

Now Big Data marketing is getting more and more hot, there is also a bottom line can not touch: No infringement of personal privacy.

The so-called Big Data marketing, is refers to collect a lot of behavior data through the Internet, help advertisers to find the target audience, realize the marketing process of accurate delivery.

People through the mobile internet can already spy on your every move, what food to eat, see who, where to happy, where to spend the holiday ... This is the foundation of large data marketing.

If you actively search for goods or services, pick clothes to find food, business can be based on your past habits and hobbies, choose the right content for you, such as large data marketing is healthy.

But relatively bad, but also more common situation is, the merchant collects your data to push to you after the initiative to send the marketing advertisement, so, your handset often receives the shop sale, the liquor buys, the travel discounts news ... Annoying. Even as the net collects the consumer's mobile phone number to register the website, lets the person feel the privacy leaks the panic. If this is the case in Europe and the United States, this "illegal access to personal information" of the infringement may lead to the bankruptcy of the company.