Big Data marketing talent shortage

The recent http://www.aliyun.com/zixun/aggregation/32268.html "> Survey of relevant market organizations shows that most large data marketers lack the ability to understand and analyze large data. Of the respondents, nearly 50% of marketers were unable to develop market strategies to help their companies make profits because they could not analyze market data. In addition, digital marketing managers need to have skills such as managing accounts, launching large marketing campaigns, and planning influential social media marketing programs. But at present, there is a shortage of such talents.

Insiders also believe that marketers must be able to analyze consumer data, not only to enhance understanding of consumers, but also to be able to estimate the rate of return on investment in marketing activities. Management must also recognize that information technology is closely related to marketing, and that the company's future success depends on the success of creating entirely new cross-functional organizations.