Big data: Mining potential Jinshan

In this summer occasion football "World Cup" marketing, China Unicom uses large data capacity, through careful planning, accurate positioning, accurate marketing, marketing hit rate than conventional marketing 7 times times; In the maintenance of the stock user, through large data analysis, aiming at the loss of the user forecast hit 70% ... This is China Unicom big data in the operation of small test.

How to excavate and process into high value products in the Jinshan of hundreds of millions of users ' data is the topic that telecom operators all over the world are exploring. China Unicom also hopes to support the transformation of enterprises based on large data. Today, both policy changes and market changes require operators from the past extensive development mode to precision marketing transformation, to achieve targeted, in order to reduce the cost of marketing. In addition, through the analysis means of large data, capture the information of the customer, find out the problem through the association, enhance the http://www.aliyun.com/zixun/aggregation/11039.html "> Customer value and stability, avoid the loss of the value of the stock user." In addition, mining operators of large data Jinshan, development based on large data products innovative applications to develop value-added services, but also to reduce the tax rate after the increase in the battalion.

On the basis of it centralization and data centralization, China Unicom actively explore large data, in the past two years experienced from the accumulation of data collection, the first big data Hadoop platform for the pioneers, the traditional database and Hadoop mixed architecture of large data platform to create, to the open large data service platform to the current four stages. In order to take into account the advantages of large data platform and traditional data warehouse, at the end of 2013, China Unicom initially built a large data platform of the mixed structure, and unified operation and unified service to meet the production needs of the company. This attempt to break the original data platform only for the single application service situation, the establishment of a service to enrich the business application of the Cross-domain open large data platform. The large data platform is currently playing an active role in the service and support of China Unicom's production and operation.

At the same time as large data applications are emerging, China Unicom has focused on larger data products in the longer term. Through the accurate portrait of 130 million of the 3G/4G users, the user tag, the development of the first large data products-China Unicom Mobile User Label 1.0, began to provide label data for more than 10 provincial companies, which is the basis for accurate marketing and maintenance enterprises.

For the future, China Unicom will expand its current large data-opening platform into the largest Hadoop cluster outside the Internet enterprise. At the same time will promote the production of large data, variable data as assets. In addition to Unicom Mobile User Label 1.0 This product, China Unicom will also develop such as communication circle information, credit information, location information, the Internet PV information and other products. In addition, to the broader area of expansion and external cooperation is China Unicom large data is an important direction.