Big data on 200 television stations in the year spawned the Chinese version of the card house

After air conditioning, the TV station became Ali Cloud Computing's next big data-reshaping goal. March 20 afternoon, Aliyun announced the joint new Austrian, Huatong cloud data, to build China's largest full media http://www.aliyun.com/zixun/aggregation/13423.html "> Cloud computing platform." The platform can be in a week, to help the traditional TV station into a multi-screen network, support the computer Web site, mobile phone app, TV full terminal smooth playback, and can achieve large data collection and sorting and operation. This year, the country's 200 television stations will be connected to the cloud computing platform.

Aliyun is the only cloud computing platform in China that can synthesize 5000 computers into a "supercomputer", which will provide supercomputing, high-speed storage and network connectivity to the national broadcast and television media, and meet the needs of its massive video content processing and dissemination.

Survey data show that the TV power rate in Beijing has fallen below 30%. From the contention of users, the diversion of advertisements and the deconstruction of discourse rights, the impact of new media on TV media is brutal and realistic in the world, and the traditional TV media transform network TV is imminent.

With Ali Cloud computing, the fastest only need a week to help the traditional TV to open a full media operating platform, the overall cost savings of more than 50%. Aliyun Business general manager Chen Jinbei said: "Technical problems, to the Internet companies such as Alibaba to resolve on the line, television media can focus on editing and content creation." ”

He also said that TV stations running on cloud computing and on the Internet would be able to produce popular data dramas like the "Card House". Netflix, the producer of the play, analyzes more than 30 million user data to select Directors, actors, and themes, each of which is guided by accurate data, and for the first time successful applications of large data in the field of film and television production.

At present, the domestic TV series to buy, mainly by virtue of the TV station internal professional assessment, after the broadcast can not collect accurate viewing data. and relying on large data operation of the television station, can record and deal with the audience every time on demand, watch behavior, the program data can be accurate to the second, accurate to each of the program's Bridge segment.

A few days ago, Aliyun also announced cooperation with the United States, plans to three years will be more than half of the United States air-conditioning network. In Alibaba's view, all future data and calculations will be stored and run on the cloud. From the air-conditioning industry to the television industry, Alibaba's wave of cloud computing is rapidly pushing China into the data age.