Big data on the wrist wearable equipment can only be the first battle

Driven by Google Glass and iWatch, there are a variety of fly-by-mouth assumptions about the future of smart devices, including the question "Will smartphones be phased out like BB machines?" Of course, "knock out" is one of the more radical assumptions.

The wearable devices that have come out and are about to come out at present include the following four categories in detail: 1. Jawbone Up, Nike + Fuelband, Fitbit Flex, and domestic cursive bracelets, barley pedometers, etc., IWatch, an independent smart device that can be attached to a smartphone, as well as the forthcoming Apple Wand Smart Watch, 3 Google Glass as an Internet-enabled product, 4 Baidu Eye, 4 MYO, a somatosensory device closely related to the Internet of Things.

This is a best time, Apple, Google and Microsoft have each created a different smart ecosystem, tens of millions of developers have taken the time to think of smart devices to achieve the various whimsy, a mature cloud services and big data Technology support, a relatively sound network environment, and advances in bio-detection technology to ensure that the progress of mobile Internet technology to broaden the imagination of Internet users, wearables dream seems to have come to the fore.

But in retrospect, what is the meaning of wearable smart devices? This seemingly fake problem determines the direction of development in this area.

Positioning: smart wearable devices OR smart wearable accessories?

Most of the products that have been released domestically are still in the initial stages of achieving simple step counting, calculating exercise amount, and even pushing information through physical sensors, and Google Glass is just repeating what can be done on smartphones and the PC. , All the data eventually attached to the smart phone and PC, wearing equipment is just an accessory, or shadow.

This easy to car CEO Zhou Hang said decline: "What we need is a wearable smart devices, rather than 'wearable mobile phone', send mail, push information, photos should not be a wearable device should solve the core issue. "

In fact, for a wearable smart device, if it just replaces the service on the mobile phone, it can not replace the smart phone, but it can be replaced by a smart phone. It will create an embarrassment - no pain points, one may have Available products, the market space is unpredictable.

Gu Xiaobin, CEO of Shell Electronics, believes that wearable smart devices should not just be accessories. The forthcoming Bambook smart watch will have built-in Android 4.1 operating system that can exist independently of smartphones. According to Gu Xiaobin, the future smart phone screen will still expand, meanwhile Watch and other small screen will carry the original smartphone features, by the time the combination of large-screen phones and watches will be a good choice.

And Gudong network CEO Shen Bo believes that wearable smart devices as a mobile phone accessories is a good positioning, there is no need to be independent of the phone. Shen Bo said the current smart ring Bangdu network has sold tens of thousands of pieces.

However, whether it is independent equipment or accessories, the consensus reached by all parties is that wearable devices should be combined with biosensing technology to use the human body as a means of inputting or outputting, and finally connecting to the Internet by itself or through a mobile APP , Thus avoiding the fate of the traditional electronic product information island, to achieve independent of the core value of smart phones.

Red Sea: big data battle on the wrist

When it comes to Google Glass, Zhang Tong, president of Shennian Technology China, said with a laugh that after a media had to make a PK about Google Glass, when invited guests could not find anyone willing to stand up and support Google Glass.

At present, there have been a lot of online reviews on Google Glass, user experience and user habits has become the most criticized two weaknesses.

Zhang Tong said wearable devices in the future there will be many possibilities, in addition to watches, glasses, wristbands, may also be belts, clothes, etc., but the habit of the challenge will be a wearable device users face a threshold, a glasses Can not replace the phone in the area, just an accessory, on the other hand to the user to cultivate the habit of long-term use is also a problem.

Zhou Hang that the most reasonable position is the wrist. This is also the wearable device competition for the most intense place, the most popular products are also wrist accessories, Jawbone Up, Nike + Fuelband, Fitbit Flex, Gu Dong Bang, MYO, Bambook smart watches, W / ME and other types of bracelets are The most widely discussed product outside Google Glass.

Wrist device is a natural transition between jewelry and watch, the user does not have to be too deliberate to develop user habits, and with the approaching of Apple iWatch, and the introduction of a variety of wrist devices, a battle for wars is quietly brewing, and Behind this battle is in fact big data competition.

Li Honghui uses the "human body's Internet of Things" as an analogy for wearable devices. Sensing technology can detect the user's body temperature, blood pressure, heart rate and so on. The wearable device can be read by the sensor. If the user wears for several years, the data is recorded and uploaded To the cloud, you can form a personal database of the body, if tens of thousands of people wear to form big data, and then fed back, it will be valuable.

Bottleneck: Technology too fast The battery is too slow

The battery issue has given smartphone vendors brainstorm, and now the nightmare is bothering wearable smart device makers.

Compared to the rapid advancement of various hardware devices in smart devices, battery technology has been stagnant. Google Glass has also been questioned because of its ability to support only five or six hours of battery life. At the same time, the battery's size and capacity have made it easier for smaller wearable devices Said even more stretched.

Compared to the battery technology, the sensing technology advances to be significantly more. The MYO wristband from Canadian startup Thalmic Labs can be used to determine the wearer's intent by bioelectrical changes that occur during muscle movement in the human body. This is accomplished by converting the analog signal to digital and sending it to a controlled device via Bluetooth, Computers, TVs, even cars and other terminals.

W / Me smart wristbands can analyze heart rate through medical sensors, reflect the autonomic nervous system health and emotion, and have the functions of mobile phone searching, information reminding, remote control and the like. Silicon Valley biosensing technology company God concept of science and technology have been able to identify brainwave signals and used to control the hardware, has been able to control the track toy cars, LED lights and other equipment.

Li Honghui introduction, through cloud computing and big data computing, the future of smart devices can also detect the signal feedback, such as when people are tired, through a certain frequency of electromagnetic waves to achieve the exciting effect.

The high-powered wireless charging technology is no longer popular. In actual use, it is not as cool as it sounds. Users need to use dedicated devices and their popularity can not meet the needs of a wide range of wearable devices. .

Opportunity: Reeling Entrepreneurs can not afford to play

Wearable device industry chain, including sensor technology providers, hardware suppliers, manufacturers, cloud service providers, Internet companies and so on, and wearable smart devices eventually is an integrated cloud technology and big data Internet products, from Internet companies to integrate the upstream and downstream industry chain may be more in line with the laws of the industry.

Li Honghui believes that Internet companies have a wide range of influence and communication capabilities, make it easier and faster for Dragon users to lead a wave of new consumer trends while hardware vendors have very limited industry influence and are well placed in cloud computing, big data analytics and the Internet There is no experience in the product, can not make too many applications, so hardware manufacturers have no advantage to do this piece.

Internet entrepreneurs have already smelled the opportunity, angel investors, flight keeper investors Wangjiang invested in a wearable device startup company "Barley Health Network," its main product is an intelligent pedometer, Wang Jiang said that at Entrepreneurship in this area, the team needs people who understand the hardware, can mobilize all aspects of resources, integration of upstream and downstream industry chain, as well as Internet-related product operations and designers.

Zhou Hang is blunt, wearable device business team on the comprehensive ability and funding requirements are relatively high, is not currently reeling entrepreneurs play. At the same time, Zhouhang is not optimistic about wearable smart devices in the field of sports. Because few people really love sports in China, wearable devices with sports as the core selling point will be discarded after the users have passed their fresh energy.

Looking back at the beginning of 2011, Internet companies get together to do the phone, the mobile phone market stunned the Red Sea is made, we can expect the wearable smart device competition will be more intense, there will be a large number of entrepreneurs, Internet companies and hardware and software vendors to join the war On the other hand, product positioning, user habits, industry chain integration capabilities are all about the comprehensive capabilities of entrepreneurs, and the battery and charging technology bottlenecks also plagued the development of wearable smart devices, there is no doubt that this category The future of products will integrate and change our life, but at this stage, the dream is too broad, the reality is too narrow.