Big data: People tell stories, and we use data to talk.

Source: Internet
Author: User
Keywords Large data can through we

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Now, in the marketing content becomes more and more important, many businesses will be through the way of storytelling to establish a brand, publicity, only the story is wonderful to attract people, perhaps some people will doubt the authenticity of the story, but the big data is to use the facts to speak. So what can the big data tell me?

▎1, large data can identify the authenticity of the product

The Italian Pamason Reggiano Cheese Association is a quality control association that prevents false or unlicensed production of Pamason Reggiano cheese. In the past, judging the authenticity of cheese is an extremely time-consuming and complex process that requires manual sampling of more than 600 dairy stores. Now, large data analysis solutions provide barcode labeling and sensor functions that enable them to effectively monitor daily production and products, thus helping them to accurately determine and trace the purity of each batch of products. It also helps customers address the challenges of risk and fraud.

▎2, large data can reduce costs, increase turnover

Divans Zoos and aquariums can only speculate on the number of visitors per day with past experience and decide how many employees to hire and how much to prepare. Now through the large data analysis solution, they can be the mobile end of the ticket test and weather forecasts and other sources of data related to a comprehensive analysis, to achieve a precise forecast of the number of tourists. At the same time, gain insights from these data, help them to better predict the needs of tourists, and make more effective business decisions, so that visitors can be satisfied with each tour of the service.

▎3, big data can bring healthy body

Baidu chopsticks search and computer through the wireless connection, just contact with the ingredients, you can through the fuselage screen clearly understand including nutrients, shelf life, with taboos, calories and a series of information on food. can also distinguish gutter oil and other harmful oils, to a great extent to avoid consumption violations.

In addition, medical institutions can according to the health records of residents, electronic medical records, public health and integrated management data real-time monitoring of the user's physical health; educational institutions can tailor their preferred training programs to their users; social networks can provide the right friends; Financial institutions can help users personalize their financial planning and use recommendations , road transportation, car rental and transportation industry can provide users with more suitable travel routes and road service arrangements.

In the future, big data can bring us much more than that. Bdsaas is a large data and cloud based software, to bring customers faster data collection and more accurate data analysis. Each person's life trajectory seems to be intricate and disorderly, but through large data management software, the user's drip information constitutes a complete set of consumption behavior pattern. Through the excavation summary of the group behavior information, the traditional operation mode is subverted and innovated, and also brings the explosive growth for the enterprise performance.

In the past, consumers were just a vague concept for businesses. Through large data, so that enterprises can clearly touch the "contour" of users, so that enterprises more accurately capture the needs of users and consumer psychology. At the same time, through the collection and mining of data resources, enterprises have obtained inexhaustible information resources, all the changes can be quantified. Large data has subverted the traditional enterprise's production pattern, has caused the management change, has become the enterprise modernization new driving force.

Today's big data age, let the business of the ecological environment inadvertently occurred a huge change, ubiquitous intelligent terminals, at any time online data transmission, interactive social network to make consumers face from blurred to clear, for enterprises, the first opportunity for enterprises to carry out large-scale research on the consumer behavior of precision; As an enterprise that keeps the desire for continuous change, embracing this change proactively, starting from the strategic to the tactical level of self transformation and evolution will allow enterprises to adapt to this new era.

While others are still telling stories to build the future with imagination, we have begun to use data to draw new business blueprints.

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