Big data, rebuilding our lives.

Vast lake, High-definition camera collection of massive data, you can monitor the water quality changes at any time, on the network, using People Search, click, comments left traces, can be mined to produce more user preferences products ... May 19, in the provincial Science and Technology Workers Activity Center held in the "scientists salon", experts showed us the "big data" to bring profound changes in people's lives.

"Data is wealth. The famous Futurist Toffler in the third wave of the book, "Big Data" enthusiastically praised as "the third wave of the CLS movement."

"With the development of the Internet, ' Big Data ' (bigdata) is gradually changing from a foreign word to a domestic hot word. "Jiangsu Secco Information Industry Research Institute of Science and Technology Information Center director Zhang said," every "you" on the Internet, browse news, send and receive mails, purchase a single shop under the electric dealer, interact with friends on social networking sites, and even upload photos with mobile phones ... are recorded and stored in the form of "data." And these exponential growth in data, is gradually reconstructing the internet world, but also in the restructuring of our lives.

Data show that all the data that human civilization has received so far, 90% have been generated in the past 2 years, and global data is expected to reach 44 times times the size of today by 2020.

"Long-term surveys have found that in winter, the average American runs a shorter length and time than Europeans," he said. "Accordingly, Nike released information that the design of its sneakers will be adjusted independently according to different regions; The new Academy Awards have not yet been selected, and Microsoft has made predictions and the results, with the exception of" best Director ", all of the other 13 awards. These are the "success stories" of large data applications.

Professor Xuandong, director of the Computer Society of Jiangsu Province, said: "Large data is a set of techniques and methods for analyzing the huge data produced by enterprises, organizations, individuals and even objects connected to one another." The strategic significance of large data technology is not to master the huge data information, but to achieve the value of the data by specialized processing of the data. "If cloud computing provides a place and channel for the storage and access of data assets, then how to activate the data assets for national governance, corporate decision-making and even personal life services is the core of large data," he said. The vast array of data is becoming "new oil", new wealth, a "talk with data" new era is beginning to begin.

In fact, the global Internet giants are aware of the importance of "big data". Global IT giants, including Hewlett-Packard, IBM and Microsoft, have achieved technology integration by acquiring "big data"-related vendors. And the "Big Data" in the World business decision application also abound: the fast-food giant McDonald's is not only good at hamburgers, it is also very accurate to use large data for the location of the new store; retail giant Wal-Mart began to improve its supply chain through data mining in the 70 's; Data means everything to it. "

In China, experts say, big figures offer a big opportunity for China to catch up with developed countries such as Britain and the US faster. "Before, Chinese innovation is mostly small-scale local innovation, while in the Big data field, China has a good chance to achieve deep innovation." "Jiangsu Rui China Data Co., Ltd. deputy general manager Zhaojinghu said. With the arrival of the big data age, some leading internet enterprises in China, including Sina, Tencent, Alibaba and so on, have begun a substantial exploration.

To retrieve some of your own news on the web, there will always be an article in the side or the bottom that is related to the news you are viewing. This is the intelligent data recommendation technology, is a large data application. Baidu technical personnel introduced, according to the search data, such as news, pictures and music, the system will automatically retrieve the sea volume of data in the database, and then show the user recommendations.

"The scope of the large data range covers health care, public safety, bank insurance and many other areas." "Nanjing University computer department Professor Huang Yihua said, such as" difficult to see a doctor ", in the final analysis is the relative insufficiency of medical resources, and to solve this problem, in addition to the increase in medical facilities, improve the efficiency of the hospital is also important content. "Cloud computing + Big Data" can help it-through the network platform, patients can achieve network booking, off-site treatment, medical insurance information real-time settlement, medical institutions can achieve peer inspection results mutual recognition, save medical resources, reduce the burden of patients.

Experts predict that in the next 5 years, the value created by large data will reach 53 billion U.S. dollars, while generating 100,000 jobs, but also the cultural, social, political and other aspects of the so-called "three-point technology, seven data", get the world of data.

(Responsible editor: The good of the Legacy)