Big Data rewriting Internet marketing History: The magnificent turn of the platform

"Sadie Network News" March 4, with the Internet and the rise of new media, the traditional advertising market is undergoing a transformation, in the Internet era, advertisers are most concerned about the problem is: money spent, advertising no effect did not arrive? The advertising effect has, but the sky-high market cost cannot carry! How to solve the problem of advertisers, is the Grand group's grand ad self-help platform "platform" focus on the field, through the "efficient platform" to provide precision services, these problems will become history. At the beginning of March 2014, the Grand Group integrated its advantageous resources, the former Grand Advertising self-service platform renamed as an effective platform, to a new face. In addition to changing the brand name, the effective platform to change before the low-key publicity style, the provision of services also to upgrade. Integration of the advantages of the four advantages of the obvious "platform" is the predecessor of the 2011 "Grand Advertising self-help platform", relying on the Grand group's cool six, starting point, such as a number of high-quality media-more than 1 billion daily mass flow, and from the United States Innovation Institute technology Research and Development team support, Over the years has always been focused on multidimensional precision directional (precise orientation) field of research, and continue to apply the new results to the Internet precision marketing and marketing, after 3 years of tempering and accumulation, the effectiveness of the platform has a qualitative leap! After the revision of the effectiveness of the platform has a more obvious 4 advantages: 1. Accurate delivery: Optimize the media accurate delivery; 2. Crowd data: The characteristics of various types of interest extraction; 3. User behavior data: User behavior data analysis; 4. Underlying data: User age, gender, geographic data. Sheng director Hang Yu said that the platform at present in the accuracy of advertising has been further improved, in the technical and operational team of repeated summary, testing, reduce the original efficiency of the loss, in order to better serve the vast number of users and strive for excellence. In addition, the effectiveness of the platform has the flow will be further increased, and will provide professionals according to different advertising needs, content to provide professional guidance, truly achieve the efficiency of the conversion. To attract the global elite to provide quality services and efficient platform by the former U.S. senior director of Yahoo, Silicon Valley mobile and optical Network company senior management position of the Grand advertising CEO Zhu Jing, Sohu Senior finance director, PepsiCo (Pepsico) group as Asia-Pacific Middle East, and Africa region audit director, Has the United States Certified Public Accountants certification of the Grand advertising CFO Chen, led the Super-class team to provide quality services to users. Sheng platform has a top technical team, perfect platform products, mature operation team, so far, the platform has been more than 10w of various types of advertisers to provide quality services and significant results. The billions of traffic carried by the cool six led the grand video, the starting point of the grand literature, as well as the access to Taobao Tanx advertising trading platform, but also has a royal shell of the electronic shell of the smart phone, smart watches, smart routers and other Internet hardware entrance, and joint strong media, such as Sohu, Tencent, Archie Art, PPS, Youku potatoes, Xinhua, etc.The coverage of the audience covers all the users of Shanda, including Shanda games. New platform and new services to serve the platform and you grow together in the Internet advertising is increasingly important today, the platform in conjunction with a number of well-known 4 a customer, brand customers and agents around the company's long-term cooperation, has become a powerful, accurate and efficient internet advertising DSP platform, At present, the introduction of the platform for the combination of the promotion of the promotional activities is also the urgent need for advertising friends are good choice. In this "success" of the year, the new platform and change is destined to bring more excellent service to high-quality service to customers and the media recognition!