Big data will sooner or later drive the car

While no one can predict exactly what the future car industry will look like, it does not prevent us from daring to assume:

First, unmanned driving may be quicker than we think. Imagine a deserted street where the screeching stop, and you are sitting in the driver's seat with your hands out of the steering wheel and playing with an angry bird on the ipad. Just as you inexplicably visit the windows around, and even suspected car system failure, an old lady on crutches trembling from the middle of the road green belt out.

Second, human-computer interaction is not just in the movie "007" James Bond's God driving concept car. The windshield is in a cool, cooler size than a big-screen phone, in the process of acting as a mobile phone screen extension-full screen mapping, multi-touch, support video calls, in the glass on a few gestures will be able to navigate, show road conditions, query the weather and nearby food, reading E-books, reply to mail, the emergence of the three countries to kill.

And the car is interconnected. The Tiger sniffing network has sketched out some kind of traffic in the future, when traffic flows have been dominated and decided by computational communication, rather than a behavioral presupposition in the human mind:

"The whole city will have an interactive director, and the concept of automatic traffic control is no longer a red light stop." We don't even need traffic lights. The speed and direction of all vehicles will be decided by the computing center, and traffic will become an ongoing concept of flow, which is enough to drive a normal human driver crazy. ”

At the 2013 Fortune Global Forum, Lex Cosmaicos, senior vice president of Volvo Automotive product strategy, also marketed the concept of "driverless cars" to us on the spot – nearly 3 years after Geely's takeover, the former Swedish giant struggling to regain its vitality.

For the future of urban transport, Lex Cosmaicos a number of points: (1) unmanned will release the driver's hands. (2) The people who stay in the driving compartment will enjoy the same entertainment and leisure experience as the home, the car application in the cloud. (3) Future urban traffic will be a systematic project of people and cars, cars and roads, roads and environment and user experience. (4) The biggest challenge is security.

If the first three points are commercially available, this would mean a huge change in the car cockpit: the body of sensors and embedded CPUs, the cameras and GPS docking, real-time capture of information between vehicles and the flow of data, generating massive amounts of traffic to the Intelligent transportation network, and thus low energy consumption for the entire traffic stream , efficient scheduling; On the other hand, the data is transferred to the auto manufacturer's headquarters, where the manufacturer creates smarter cars by collecting, analyzing and making decisions about large data, creating a safer and more comfortable driving experience for consumers.

Just imagine, now all kinds of car ads are not a highlight of how performance of the engine, how to save fuel and durability, compared to the future of cars, selling points will increase human-computer interaction, unmanned intelligent system?

Even, full control of large data, the collection of data, analysis, decision-making and application will appear in a variety of features in the service provided by the vehicle.

Big data began to become a hot word for traditional industries and manufacturing giants. They begin by talking about the possibilities offered by large data, and trying to describe the future scenarios presented by large data to consumers and partners. Behind it is a picture of the marketing stunt pie, with great concentration to build the ecosystem, it is understandable; on the other hand, big data and the Internet are giving unprecedented impetus to the changes in the industrial giants that no one should question.

There are already big data-armed internet companies breaking into the auto sector. As we all know, Google's dominance in driverless cars is based on large data collection and analysis, which is what Google is good at. The car companies want to develop unmanned technology, bypassing the cooperation with Google. This can not help but reminiscent of the smartphone era of internet companies in the former scenery of the terminal manufacturers gradually reduced to the fate of the foundry.

No one is reconciled to third party clamp, GM, Ford, Toyota, Audi and other major brands are non-stop to increase the unmanned vehicle development and testing efforts, including related data collection, analysis. Ford, General Motors, in the form of alliances and sponsored programming marathons, have frequently courted app developers to develop adaptive on-board applications. In the near future, the word "open platform" may not be a patent for the Internet domain bat.

The "Road Train" is a system built by Volvo based on a huge road database and an interconnected database of automobiles. When the traffic speed is less than 50 kilometers per hour, especially in the case of traffic jams, the car can automatically follow the road ahead, the vehicle to maintain the appropriate distance between the car, while maintaining the control of the steering, then the driver can both hands out of the steering wheel to do something else. "It's just like a train, except that it's got a car made up of one car and it just needs a leader's head to drive." According to Lex Cosmaicos, in terms of technology alone, the system will be commercially available in 1-2 years.

It's hard to say whether this is a marketing stunt made by Volvo under the guise of technology, but predictably, two years later, it's still a gimmick. There are uncertainties behind the complexity of future traffic. For example, the interconnection of different brands of cars, the use of a unified set of standards, the United States standards, or China's standards, which is a set of standards for the entire transport system, there is no indication that this set of standards without recourse to government decision-making to promote. Again, unmanned driving does not mean unlimited freedom, when "riders" face the most basic personal safety of torture, presumably no enterprise dares to act rashly.

(Responsible editor: The good of the Legacy)