Big Dragon: The website of the hospital network marketing edits the actual combat article

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Haven't written for a while, before in A5 has sent a lot of articles about hospital network marketing, so I met a lot of peer friends, but personally feel that a lot of things that have been written before are too vague and too soft, including the recent A5 to see some of the peer wrote about the hospital Network Marketing article also feel very soft. So, a different name began to share some practical things.

Hospital Network marketing personnel structure is generally divided into three layers, that is, management-deployment-implementation, in the actual process is also refers to the Director-team leader-team members, then we say today is the team members of this platform some actual combat information.

Generally have their own network marketing team of hospitals, the network is the hospital website SEO and the final implementation of the article planning promotion, a qualified network in the hospital network marketing process occupies a very important position. Because the supervisor or the manager gives the strategy and the method, the concrete implementation work basically is in the net arranges, therefore the network arranges as the first line personnel is very important.

At present, the industry in the network of wages are different, grades are different, here to give a general standard, you can make friends of the network as the industry reference (only reference):

1. Primary Network series "Treatment: 1000-1500"

Mainly is the article's compilation work as well as some outside promotion work

2. Intermediate NET arranges "treatment: 1800-2500"

Article acquisition + modification + keyword distribution density and deployment + link construction + external promotion

3. Advanced Network Series "Treatment: 2500-3500"

Have the media network resources + intermediate network skills + thematic planning production capacity + event planning and promotion

The above various levels of the main network of skills and treatment is only a reference in the industry. The actual combat analysis mainly for the primary and intermediate network, so the master can be directly ignored. Wordy a lot just introduction under the industry background, the following will be detailed in the following aspects of the primary Network and intermediate network of the required capacity.

1. Article Editing + modification

2. Keyword deployment and density

3. External promotion

The following is a pictorial statement:

The picture above is a Hangzhou hospital about the "Hangzhou painless people how much money" article, because the layout reason I only screenshot part, take it to do examples say above three elements.

1. Article Editing + modification

Most of the friends who do the hospital website editors believe that they are not majoring in medical science, so basically we edit the articles are from the major health portal to find the corresponding sections of the disease and processing of articles back. The article processing is the title modification first, this article title chooses the domain + the main title structure is grasps the local flow best writing, because most hospitals do is the local market, therefore pays more attention to the regional flow.

In addition to the title of the modification, the general method of modification of the content is to join their own hospital information or hospital experts information, or to increase the information of third party statements.

In the composition of the article layout, we can see from the figure, the layout is very neat, so that people do not look disorderly, the paragraph hierarchy, focus, and other high interactive, in the middle of the article inserted animation icon to attract potential patients click advice. In the actual operation process, we found that the inclusion of interactive factors in the article did effectively improve the business through the click-through and consultation rate.

2. Keyword deployment and density

When it comes to keyword deployment and density, most people know that the category of SEO, from the figure we can see, the editor will be the main keywords and related keywords are bold form, so not only for users or search engines are friendly.

In addition, the article shown in the figure, before the beginning of a summary form, summary of this kind of things, if the lazy little editor will let the program automatically intercept the previous part of the article, and the diligent point of effect-oriented editors will summarize their own summary. In this article we can see that this text contains both the main keywords and the statements are fluent, which is what we often say to both the user and the search engine.

3. External promotion

External promotion this piece as shown above, is to take Shanghai painless people how much money to do for example, for the external promotion of this next will be a separate article to explain, here is only to say that the website editor through each information release platform will be their own hospital information published up, using the platform in Baidu's high weight to get the keyword ranking.

below to see a complete screenshot of the article, full combat case.

The following points are worth noting in this screenshot:

1. The article inserts the interactive High animation icon and the hint

2. Insert the relevant technology in the relevant article eye-catching hyperlinks

3. The article mentions the hospital name and inserts the Expert Consultation hyperlink

4. End of article, striking out the hospital address and contact

The above four points in fact all for one purpose, that is to guide the viewer, which actually involves the user experience aspect of things. But just a small aspect of the user experience, the overall user experience involved as well as the planning and testing of the analysis report I will be in later chapters to introduce.

Today, the work of the network to analyze the actual combat analysis has almost ended, I believe that the novice network friends read, should know the hospital website article editing some important factors and points. Specific things also need to do their own operations before you will have experience.

Next announcement: Hospital Network marketing data is the hard truth

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