Big Data Subversive News production

On the impact of large data on news production, we have been concerned about how to use large data to analyze http://www.aliyun.com/zixun/aggregation/8172.html "> User behavior, and to personalize them, Or use large data for market analysis and research. But we currently have such a link that has not been given too much attention, that is, the impact of large data on the news report itself, some of the news, whether it is facts or related factors such as resources, will be in the big data what kind of change?

All the news in the past is produced by professional media personnel, in the big data age, the future news is not necessarily by people or all must be produced by people? When the internet of things is combined with big data, the answer is no.

The changes brought about by the internet of things make it possible for all objects to speak for themselves, not just for our health monitoring, but also for information that can be turned into news production. In the past, the collection of professional information was mainly carried out by professional media, but all the users will be involved in the process, all the possible objects, if you want, you can extract data from objects to serve your content. The foundation of the Internet of Things is a sensor that, when the sensor becomes an industrial terminal of information, may bring about a so-called sensing news. Now there is a dedicated Internet sharing information platform, the future of these platforms will become a source of large data.

From the perspective of predictive information, sensors in the acquisition of some of our focus can not be observed, or by our individual reporter eyes can not see the broader, deeper areas, in the news and other information dissemination effect measurement, sensor function will be increasingly developed. The sensors for a geographic location or an individual today can help us personalize the service, and some of the devices on our phones today are also early pioneers. We do not rely only on a few reporters keen minds to observe the ability, we also need the interconnection of things related sensors cooperation.

A media college in Nanjing University recently launched a very interesting experiment, putting a few sensors in the audience, testing him to see the drama, knowing his mood, where his excitement is, and this is the so-called robot news.

They do a software called narrative science, so many U.S. media attention. This software is not only to do user work collection, and even put this data automatically into a module inside. For example, when watching a game, a lot of people will take out their mobile phone to send out the game information, the news of these Games, after being collected by narrative science, can know how this game process, the score, put the data in the game template, and let the media and audience participation, A highly urbanized news can be done by a robot. A director of their company introduced, such news in the future may be 90% by their news to complete. First collect the data, then go to the next link, like people write news to find a specific or more innovative angle, and then based on the information gathered to design the structure, then become a piece of news. We are not sure whether the robot news will break the news in the future, in theory, in the face of huge data, the more people rely on the machine, in fact, the writing of journalism, relying only on the data has been completed 70%, 80%, so that the news by machine to form is not impossible. No matter who writes the news, the audience is acceptable as long as sufficient facts are available to observe.

Large data and media are two corresponding aspects, whether sensors or robots, are a scientific concept, there are only a few experiments, whether these experiments will be successful, at least the direction of these experiments on our media have inspiration and reference. In another sense, in the future media promotion, people will be in the media news production in what position is unknown, we need to adjust our thinking and technical means, but also need to have more foreign cooperation.

Anyway, the role of future big data in our news life must be more and more important, but it's not that big data goes into the field. We must accept it or we have no way to prevent data from being collected, the legality of data acquisition is very important premise, how to guarantee the privacy of data in the future, Ensuring the legality of data acquisition is a prerequisite to ensure large data.

In such an era, the challenges we face are very diverse, though not technically paramount, but technology is the foundation of all new media that we do today. (Peng)