Big guy monopoly 90% small and medium website difficult to survive

Abstract: Summary: The listing is rejected, pay cut layoffs, stop advertising, with money to flee the September group buying industry looks like the current TV dramas hit the alarming, so for China's more than 5,000 group buying sites of the huge team, whether it really has H

Summary: The listing is rejected, cut wages and layoffs, stop advertising, with money absconded ... The September group buying industry looks like the current TV dramas hit the ——— step by step, then for China's large team of more than 5,000 group buying sites, is it really hold?

Big guy monopoly 90% small and medium website difficult to survive

October 17, 2011, in response to the recent spread of the big layoffs News, group purchase website Litters Group CEO Xu Maodong held Media communication will confirm the litters regiment in the country 35 five line city began to carry out "personnel optimization", the overall layoff rate of 500 people. Xu Maodong also said that the litters IPO is moving ahead in a step-by-step manner and is expected to be listed on Nasdaq by year-end. IC Supply Map

The listing was refused, cut wages and layoffs, stopped advertising, with money absconded ... The September group buying industry looks like the current TV dramas hit the ——— step by step, then for China's large team of more than 5,000 group buying sites, is it true that H is not live?

Big guy monopoly 90% small and medium website difficult to survive

At the same time as consumers hold their wallets, the competitive pressures of group buying sites are also beginning to show. In the Baidu group to navigate the page, a total of 101 online shopping sites, and navigation home list of group buy only 11, including consumers are familiar with the handle network, the United States Regiment, and so on. More can explain the current development of group buying website is by the largest shopping search engine one Amoy network display data, at present, more than 89% of the market share by large group buying site monopoly, these large sites, such as group buy navigation site display, including a good deal, litters Regiment, handle nets, the United States and other nets. The remaining 5,000-odd group buying sites only have 10% market share.

In a Amoy currently included in the group buying site, in September at least more than 400 group buying site is undergoing major adjustments, has stopped updating, the website revision or has been closed. After the previous high peer nets, happy group of large layoffs, and a group of treasure net was exposed to layoffs more than 50%, and the litters regiment of layoffs or as high as 70%, only Shandong region Heze, Liaocheng, Zaozhuang and other 7 city stations were abolished. Many websites have embarked on large-scale "optimization" operations.

Small site suddenly shut down consumer Yaba

Group buying industry stronger situation, although the small and medium-sized group buying site faced with various difficulties, but also indicates that the Chinese group buying industry shuffle has begun in advance. But for consumers, the current development of group buying network is a lot of benefits, large group purchase site in the quality of goods, services, logistics and distribution have better protection, consumers enjoy concessions at the same time, can buy at ease.

Small group buying site can not be in the fierce competition to stand firm, the closure of the situation is very common. The closure of these sites often occurs suddenly, and many of those who have previously taken part in group buying will therefore eat grievances. June has encountered such things, in a group buying site group A 925 sterling silver necklace, but after several days still did not receive the courier. June this just remember to go to the site to see, but no matter how the page can no longer show, then June know this site suddenly closed two days ago, customer service phone can not get through. Fortunately, only dozens of yuan loss, June said after group buy or go to a large site more "reliable."

Many large web sites, such as the poly-cost, are based on Alibaba Group and Taobao, with relatively little likelihood of sudden closure. Consumers can also buy navigation through Baidu, group 800 and other group buy navigation site, easy to find a more popular site purchase, reputation good Word-of-mouth site, the group under the benefits, but also the group under ease.