Big investment and acquisition news always grab headlines from major media

Since Ali revealed the listing news, big investment, acquisition news always grab the headlines of major media. On the eve of the upcoming listing, Ali finally convergence, no more shocking news, but instead began to "sewing", and strive to optimize the existing resources. Recently, Ali announced Taobao second-hand mobile client after the revision, to "leisure fish" the name of the official online. The launch of "Free Fish" shows Ali's ambition for the second-hand market. Rebuilding second-hand market standards and reorganizing the norms of second-hand markets will be the ultimate goal of "leisure fish". But for other second-hand platforms, can they pay for the high-profile entry of "Free fish"?

"Leisure Fish" released Ali second-hand platform for further evolution

For Ali in the past, the second-hand market is like a piece of unfinished cake, know its future will be very delicious, but it is always hard to make it real processing. Although there is also a web version of "Taobao second-hand", but was hidden in the entire Taobao home page gorgeous pages, only appear in the classification of special shopping. If not Taobao's hardcore fans, it is easy to ignore. This disregard of the second-hand market also extends to the mobile end, although Ali early on the release of second-hand mobile applications Taobao, but whether it is UI interface, interaction or function, convenience are missing.

This also caused Taobao although at the end of the Web page and mobile end red, but the second-hand platform is always tepid phenomenon. However, on the eve of the listing, Ali finally began to pay attention to the second-hand market excavation, to his beautiful report card to add a perfect pen. The release of "Free Fish" is the best proof. In order to show the "free fish" confidence, Taobao second-hand platform also gave a user research report.

The report says more than 98% of people have idle goods, but more than half of them do not handle idle items. Because they think the sale of idle goods is very troublesome, and do not know the specific channels and procedures. It is obvious that Ali is trying to let "idle fish" play the role of this channel, and will sell idle goods process simplification, and ultimately attract Taobao users will "idle fish" as the best second-hand platform mobile end.

Second-hand market competition intense Ali advantage in ecological

Is Ali's wishful thinking really possible? You know, with the increase in idle goods, the second-hand market is becoming more and more large, many people become their fans. But again, the second-hand market is fiercely competitive. 58 with the city, net, the People's network, the major second-hand forums are Ali plots second-hand market competitors. Compared to Taobao second-hand, to 58 with the city, net as the representative of the classification of the site has a long history, the type of second-hand goods is also more complete.

And on the mobile side, the mobile apps for these classifieds are doing a fantastic job, and users are getting into the habit of buying and selling unused items in these mobile apps. But this is not to say that Ali's "idle fish" there is no chance of success, on the contrary, "leisure fish" may give them a fatal blow. Because, first of all, from the application itself, after the revision, "Leisure fish" in the UI interface, interactive design, as well as the convenience of a great progress. The three functions of channel classification, release button and Discovery Channel, are enough to meet the transaction of idle goods, compared to rivals.

Second, and more important, compared with competitors, "free fish" is relatively simpler to sell or buy. And in other second-hand mobile applications, users sell idle items have to publish graphics and text information, more cumbersome, and "leisure fish" can be a key Taobao "has purchased the baby" directly set for idle items, relatively convenient many, of course, can upload their own information.

And in the purchase process, the user in other second-hand mobile applications, first browsing second-hand goods information, and then contact the seller, after inquiries, negotiation and other steps, but also through other means, such as personally, remittances, net silver, Alipay and other ways to buy. This is not only troublesome, but also has a certain risk, the purchase of second-hand goods are not a minority. and "Free fish" saves most of the steps, relying on Ali platform, the user in the choice of the right to second-hand goods, directly through Alipay payment can be. And in the receipt of goods and satisfaction after the confirmation of payment, virtually reduced the risk-this is the "Free fish" killer.

However, the biggest problem of "leisure fish" is that the popularity is not high enough and the user's cognition is low. And 58 with the city, net and other classified sites, such as mobile applications of high visibility, "leisure fish" marketing investment must be increased, will get more users attention.

Standards have not yet been established the future tends to norm

Although the potential of the mobile shopping market has long been confirmed. And as a subdivision of the field, second-hand mobile shopping market, although it seems to develop in full swing, but still seem a little dim. There are many factors restricting its development. such as the definition of second-hand goods, the identification of authenticity, price formulation, dispute resolution, etc... It can be said that the entire second-hand mobile shopping market standards have not yet been established, affecting the healthy growth of the entire market. In the next, the subdivision area will tend to be normative.

Ali chose this time to launch a "free fish", in addition to competing with rivals for the market, of course, also want to establish second-hand mobile shopping market standards. With the powerful influence of Taobao, "leisure fish" may be to a large extent to muddy the water. It also means that in the process of standard formation, almost all second-hand mobile shopping markets have to pay for the "free fish", or they will be discarded by users. Of course, this is a painful process. Only the standard establishment, the market can change the norm, finally can truly grow up.

Text/Constantine