Big investment behind the mobile phone game is bubble or trend

December 30, http://www.aliyun.com/zixun/aggregation/30442.html "> First video release announcement will be 196 million yuan to buy mobile phone network game platform development and operator 3GUU 70% shares, So that the successful market once again become the focus of this week's mobile interconnection Capital circle hot debate. Just over the weekend a A-share listed company Bo Rui spread to the highest price of 40 million U.S. dollars to buy Triniti morning notice achievements caused a stir.

These cases reflect industrial capital on the mobile internet, especially mobile entertainment applications such as market segments began to layout drop. The latter has become the VC competition for the future "trillion gold." Whether mobile interconnection will follow the footsteps of the dotcom bubble has also been questioned by the industry.

Number: 196 million

--The first video acquisition 3GUU

The first video bulletin said the company has reached a takeover agreement with a number of agencies, with 196 million yuan to buy mobile phone network game platform development and operator 3GUU 70% shares. This is another major news after the 28th layoffs.

First video acquisition 3GUU

According to the first video announcement, the company, together with its wholly owned subsidiary Action King, signed a formal agreement on December 29, 2010 to Trilogic Investments, CMHJ Marvell and Natixis Ventech to buy 43%, 18% and 9% outstanding shares, accounting for 3GUU of the issued share capital 70%. The purchase price of 58.8 million yuan in cash payments, and the balance of 137 million yuan issued 68.6 million shares of the cost of the unit to pay.

3GUU is an autonomous development and operation of a smartphone-focused mobile gaming company headquartered in Guangzhou, China. Prior to the announcement disclosed that the 3GUU 2008 and 2009 after-tax net profit of 5.27 million yuan and 6 million yuan.

As early as October 2009, the first video acquisition of Dragon Joyce 70% Equity, began to Kkfun as the brand development and sales of mobile games. Dragon Joyce in April this year in the domestic first authorized to develop a series of Hai Bao and animated "sea Bora" mobile phone and networking games, and at the end of June released 10 works. First video mobile gaming business receipts were HK $52.38 million, which increased by 209% from the revenue of HK $16.96 million in the second half of 2009.

Number: USD 40 million

--Bo Rui bought mobile phone game manufacturers

Bo Rui Spread the Saturday announcement, proposed to 12 million U.S. dollars to 40 million U.S. dollars to buy Shanghai morning inflammation Information 100% stake, the latter is the Chinese-language region in the App Store on the largest game development company.

There are three characteristics of the acquisition, one is the unique business of the acquirer and the structure of the overseas company, the other is the complex design of the gambling rules, the third is the overvalued value of the acquisition transaction-morning inflammatory information in 2010 1-November net assets 7.24 million, to achieve net profit of 6.82 million, In the transaction, the company evaluates to 173 million, and the value added rate is 23 times times.