Big Mouth guoqing: Dangdang is so poor that there is only money left

China Economic Weekly reporter Lee | Beijing report

This is a little cold.

Christmas, New Year's Day, the Spring Festival, the electric business big guys of festival promotion war dozen smoke, under the fire, but the collective blood loss brought about by the loss of profits. "The price war is plainly the ability to hit your capital reserves." "It was the beginning of an industry reshuffle," said Dang.ny, CEO of Guoqing, who has always been on the front lines in an interview with China Economic Weekly. ”

War tragic, especially in the industry financing to become difficult, bankruptcy and mergers and acquisitions surge in the capital of the cold winter, the major electric companies under the pressure of loss, chuckle guoqing but in Qiao Legs calculated: "When they are in the hands of the capital burn?" ”

Guoqing, who sits on a 1.4 billion-dollar book fund, is entitled to the money, enough to be a "further loss of 1.5". At the end of 2012, in the interview with China Economic Weekly, Guoqing, lying on the thick grain and fodder, said: "Everyone is short of money, I do not lack of money, Dangdang poor only the money left." ”

"I will wait for this day, and consume them all." "Guoqing is the winner. After the bloody battle, "in the top three, there must be." ”

A high-profile idealist.

In the business circle, than Guoqing also high-profile, really not much.

People who dislike him say that he is "the farmer of the Enterprise family", likes grandstanding, likes to pick the matter, he is not polite to fight back: "I do not like to install grandson!" ”

Just past the "double 12", when the "ultimate Big promotion", guoqing in micro-bo sun scraping half naked, said for orders surge and lit, by netizens jokingly dubbed "photo promotion." 2012 National Day, to tie in with when the Golden Week during the launch of the "Clothing festival", from suits to leather, and then to mink coats, guoqing as a spokesperson.

Face the onlookers, guoqing Hey a smile: "Poly beauty excellent product mister not to his company endorsement, I betray a little hue, is also acceptable." ”

Although the endorsement is amateurs, not necessarily.

Since 2007, the self-proclaimed "American middle class values" guoqing hope that when the direction of the Department of general merchandise expansion, but also to establish a "go out, please come in" strategy, and Gome, QQ online shopping, excellent purchase and other electrical business site to reach strategic cooperation.

Unfortunately, the effect is disappointing. 5 years, when the department store products continued to lose money, the profit point is slim. Guoqing decided to "with the reality of death knock." "Because of the money in the hand, in the category we want, who dare to invade, I hit hard." ”

Compared to when the popularity of when book, when the banner of when department store is obviously not loud enough, for this he spared no expense to shirtless, personally create gimmicks.

In order to sell department stores, tough guy guoqing even "from" the Sky Cat. October 2012, when the 800,000 kinds of books and more than 300,000 categories of general merchandise into the cat, this behavior by the industry evaluation as "when the value of the exchange rate." Guoqing is very want to open: "We have settled mainly in department stores, in this respect, I really need the help of the cat." ”

Through the day cat, when the department store has more outlets. At the same time, the delivery of goods to the payment, the next day to arrive, and other special services in the face of the cat has been supported, make up for when the logistics is not smooth short board.

Also someone reminded him, don't put the cat fattened, it once began to do their own products, there is nothing to you. Guoqing hurriedly shout Stop: "Hush, can't let them understand this truth." ”

Settled in before, Guoqing noticed that the cat, Taobao resolutely do not do self. Guoqing think, the cat is actually a commercial real estate, in the most busy street to get a shopping center. "Of course we have to settle in, people have large flow, rent is not expensive." ”

Doing department stores is the ultimate ideal of guoqing, unshakable.

A holy warrior with no tongue

Say he loves provocation, guoqing also more and more strength.

If you want to give a book on the price war on electricity dealers, the title page must be without Guoqing's famous saying "to all the competitors of price war, I will retaliate." ”

Jingdong Mall founder and CEO Liu must be very depressed, met with such a "mixed-wing" opponents, the public greeting "Liu that grandson", "Harting", "not sensible."

In the face of competitors, Guoqing even said: "I am very worried about Jingdong, he now has 300 million dollars left in hand, how with Su Ning, Gome fight this war?" ”

November 13, 2012, Jingdong Mall completed the fifth round of financing, 400 million of dollars, and finally temporarily eased the "8 15" after the impact of the electric business War, for a new round of war to complement the vitality. But all this can not withstand the "big Mouth" guoqing sing decline: "This round of financing in the gambling agreement, this money can only burn to the end of June 2013." ”

As a pedigree price war, Guoqing. He liked to declare war, always, sharpening, and killed his opponents in a bloodbath.

August 2012, Liu ignited a "electric business history of the most brutal price war," the Fuse, after 5 days, the warring parties have been a burst of pre-war prices, Web pages Intermittent "shock", low prices but out of stock, such as the usual promotional practices.

For the price "false fall", guoqing is not polite. "Jing Dong and Suning is obviously" Hammer ", is a gimmick, the purpose is to attract investors vision. He advocated a "reasonable price war" and "complained" to the government: "The government should take the shot and should go against unfair competition." ”

The heart knows very many, but Guoqing will speak out, offend countless peers.

Some say he has muddy the pool of water, Guoqing admits that the price war is a low-level competition. "The promotion is the head-on, cannot play does not mix." But he also stressed that the price war is inevitable in the initial stage of the development of electricity business. "Never fuss a price war." ”

He was born a fighter and regarded competition as the happiest thing for entrepreneurs. "You can show your worth in a competition, especially when you're a dozen or 10. ”

Sober Conservatives

In December 2012, CCTV annual Economic figures ceremony, "online big guy" Ma Yun and "Offline big guy" Wang played a bet in 2022, if the electricity market share of 50%, Wang to Ma Yun 100 million, otherwise Ma to Wang 100 million.

This time, Guoqing did not hold back: "The next 3 years, the electricity market will only occupy 10% of the retail sales share, and stop." ”

Compared with the passionate electric dealers, guoqing Conservative is disappointing: "The growth of the online shopping group will slow down significantly, the dividend era has passed." ”

He didn't feel like he was a loner, and he felt he was just saying something that was not pleasant. "The electric dealer is for the blind, in order to find the investment." "Guoqing is very clear about his position," The electricity dealer is the line retail supplement, must put oneself into the mainstream is not good, I do not think the electric chamber replaces offline. ”

2012, the electric business industry surging, countless price war, not to complete the capital, stop the merger and acquisition ... Su Ning, Gome, Wanda, everyone wants to plug in a foot.

In the face of the big consortium's smashing money, many of the electrical business peers or because of temptation, or because of pressure, have been mergers and acquisitions, or by a step-by-step holding.

Guoqing is very calm, he advocates small rich namely Ann, do not buy others, also not be acquired by others. "95% of the acquisitions were unsuccessful. "Guoqing and the founder of the Network of Excellence, where the CEO of the old wine, remember the Amazon before the acquisition of excellence:" Could have hit me two, after the acquisition is worse. ”

BEIJING-East in the financing, and the U.S. consortium more and more near. "Jing Dong just got 1 billion dollars, arrogant, but these big American enterprises to China, also nothing great." "Guoqing said.

How can multinationals understand China, he thinks? "Chinese sales accounted for 1%, 2%, and seven or eight more." These people not only in English and Chinese, but also do not understand the needs of China's customers, but also prone to report to the headquarters ... Such acquisitions are often unsuccessful. So, guoqing stick to his position, steady, self-reliance.

The Spring Festival, in order to resolve the logistics of the disease, the electric business boss busy to build warehousing center, set up their own express team, guoqing but insist not the more the same step. "We will warehousing, packaging, delivery, but with the City Express we firmly do not touch." ”

Logistics, when the largest short board, guoqing not anxious. "In the past three years, the development of the electric business is too fast, express companies are not ready, but now express delivery company, including home urgent send, China post low price to kill into this market, and now build logistics, it is ridiculous." ”

Something for, some not, scholar Guoqing stubbornly adhere to their own logic.

The little man behind the chairman

From Chen to Wang Shi, the entrepreneur marriage is more and more dramatic, and guoqing is just watching the lively, because, he can not leave Yu.

"We have shared values. We have experienced the wind and rain, struggle together. Yu Yu's name is Guoqing's mantra, anytime and anywhere on the tip of the tongue, "I go home every day without talking to my wife one hours, she can not sleep." "Someone could not help laughing aloud, guoqing very seriously said:" Laugh what ah, really. ”

1999, the husband and wife of two people started Dangdang. At that time, only Yu and Dangdang is the equal, then two people on an equal footing, have become Dangdang's joint president. But as an unstable molecule, in the board of directors, Guoqing's Trust index is far below Yu Yu. Even with a greater sense of purpose, I was a little bird. Guoqing sighed.

Fighting 11 years, 2010, when landing in the U.S. stock market. Yu is responsible for capital market, government relations, guoqing responsible for internal management, office space moved to Beijing Sanyuan Bridge, Yu Yu's office on the 21 floor, guoqing on the 9 floor, Yu or "pressure" him.

Guoqing teeth sharp claws, mouth, like Jiangshan, Shun and low-key, introverted character, like the immune. Two people often because of the "guoqing" quarrel, in Yu Eyes, Guoqing is "under repair" of the person: "Should let you go to the United States to brush a few years plate, you do not." ”

Two people are willing to live frugally, living in a small house in the unit building to calculate the Office property costs, this family of "bitter days into inertia."

Yu supports Guoqing's dream of running a comfortable online department store, Hung and Guoqing's madness, giving shares to Guoqing's ex-girlfriends, and Yu taking care of the mundane chores of guoqing, doing housework and arranging travel plans.

' We can't leave, ' said Guoqing.

Guoqing "Mad Madman"

Day Cat article

Do not huddled I dangdang, cat cat catches mice is a good cat, Taobao or Tmall (that is, the day cat), to solve the counterfeit is good mall.

Ma, Li

Online counterfeiting and infringement, easier than the entity. Ma Yun and Robin have the determination or the Government has the determination to be able to sweep. Laws exist, do not use the Internet to drill loopholes, not to be a prostitute and the arch, do not think of the outside activities to the big leaders to investigate the fearless. The media is not your home. The grass and the people will not eye. The Silk Street in Beijing and Xiangyang market in Shanghai and Langfang fake market can be knocked off.

Liu article

I do not have the same style of doing things as Liu. Liu not sensible, recruit Gome, Su ning why? I do not steal music, to shout outside, or Gome, Suning's electrical business process will be postponed for two or three years.

Price war

Opponents of all price wars will retaliate. Price war we are always on the war, because the hands of money. In the category we want, who dares to invade, I will hit hard.

Discourse

I've always received invitations to start a business speech, which is my forte. But this year busy customer experience improvement, rarely accepted, please understand. In addition, in order to save my time, I went to the university to give lectures never asked less than 2000 people do not speak, the auditorium is not enough to the playground. The year before last, 10 business-oriented enterprises, are less than 1000 people do not go, refused to dinner with local officials and students, refused to be transfer, refused business class and five-star hotel, are not good?