Big names gathered ". Mall" domain name into an electric supplier contested

With the global popularization of the Internet, e-commerce has become the basic means for enterprises to seek business breakthroughs and even survive. Recently, Starbucks, Gome, Wal-Mart, Lenovo, Sina, Mercedes-Benz, Land Rover, Nestle, Wahaha, Shuijingfang, etc. have registered and opened their own ". Mall" domain name. Users simply enter in the browser address bar "Starbucks Mall or Wal-Mart." You can enter their official website, the news for the entire new top-level domain market infusion of tonic.

Marketing experts believe that there is a big reason for the large-scale domestic and foreign enterprises vying to register ". 商城" domain names, in addition to the strong awareness of protecting themselves by their own brands, but also ". 商城" domain names are unique attributes tailored to e-commerce Caused. Zodiac Technology CE0 Li Xiang said that ". Mall" is not just a domain name, in order to solve the vast number of enterprises, especially small and medium enterprises in the actual development of e-commerce problems, "Mall" special equipped with such as "electricity Mall", " "," Micro-mall "and other e-commerce marketing services online mall platform is tens of millions of e-commerce enterprises in the Internet Chinese house number and unique identification.

According to the Internet Society of China, the 2014 China Internet Conference will be held in late August. The conference will hold high-level discussions around the new era of economic engines including e-commerce. This is also the key topic of e-commerce for many years in China's Internet Conference. However, although the relevant state departments and business operators have realized the importance of e-commerce for enterprise development and socio-economic promotion, at present most enterprises, especially small and medium-sized enterprises, lack the technology and experience of conducting e-commerce. At present, the network is flooded The large number of fake phishing websites and other hazards seriously hindered the normal development of e-commerce.

In response to the current development dilemma in e-commerce, the e-commerce e-commerce industry has launched the e-commerce e-commerce business "mall." This domain name not only meets Chinese usage habits, is easy to remember and easy to use, "Mall" under the domain name of the site's application groups, to avoid the English domain name error-prone, imitation of the drawbacks, effectively enhance the "mall" domain name application enterprise system security.

The majority of large enterprises is to see the ". Mall" domain name of the unique properties and development prospects, have registered the corresponding brand. "Mall" domain name. It is understood that, at present, large-scale enterprises registered and enabled ". 商城" domain name group phenomenon can predict the future ". 商城" domain name will be expected to become a standard e-commerce business, e-commerce business, especially in the field of e-commerce is expected Some of the gains made by SMEs need to be acted as early as possible to occupy the best e-commerce resources.