Big Park net lead Raleigh Home Textile participation

Absrtact: December 8 Evening news, billion power network exclusive learned that the traditional home textile brand Luo Lai Home textile will participate in the Internet home textile brand Big Park net. However, as at the time of press, the two sides did not disclose the amount of investment and the proportion of share. It is worth mentioning that the Great Park net

December 8 Evening News, billion state power network exclusive learned that the traditional home textile brand Luo Lai Home textile will participate in the Internet home textile brand Large network.

However, as at the time of press, the two sides did not disclose the amount of investment and the proportion of share.

It is worth mentioning that the big park on the last round of investment in the Raleigh to determine the shareholding in the Fang Dinghui, the Big Park added a tens investment.

According to billion power network, founded in 2012 by the Bowser Shopping Network founder Zhiquan and its team founder, to independent design, production, sales of high-quality and safe environmental protection of home textile products for the main business, adhere to many categories, multi-brand operation and the whole network marketing, line online at the same time to promote. At present, the network has Dapu and Dapubaby two brands, 8 major categories of 200 balance products, nearly 20 physical stores, users more than 300,000, and has won the Ding-hui investment and many other well-known venture capital institutions.

Zhiquan said that the park took the "internet thinking to achieve high quality and low price" business model, steady, not blindly burn money in exchange for the flow of no value, but concentrate on doing products, enhance user experience, build brand reputation, which is to attract Raleigh such a strategic investor's main reason.

The data provided by the network pointed out that 2014, its total sales reached 11.53 million yuan, from 2013 more than 50 leaped home textiles category 19th.

According to the introduction, Raleigh home textile Strategic Investment after the park, the two sides will be based on capital cooperation, while in the field of business cooperation. Zhiquan pointed out that with the Raleigh home textile industry leading enterprises all-round cooperation, will help the park quickly access to all types of industry scarce resources, such as stable raw material supply, high standards of manufacturing capacity, and thus further accelerate the development of the park, to achieve "to change the market resources" strategic goals.

Investment Fonrolles Home Textiles on the online performance is unusually active, to create electrical business for brand Lovo. Just the end of the 2014-day cat Double 11, Raleigh Home Textiles to the total sales of 188 million of the results again to win the Home Textiles category Sales champion, reelected consecutive.

According to the domestic 8 mainstream electric platform sales data, this year from January to August, home textile product line sales growth of about 49%. According to this trend, if the year to achieve sales growth of about 40%, it is expected this year, home textile products, sales may reach 80 billion yuan, compared with the previous two years, online sales will be about a net increase of 30 billion yuan per year.

Industry insiders believe that this time, Raleigh home Textiles and has a profound internet gene and background of the big park cooperation, will focus on home textile manufacturers and cloud data integration, is expected to expand the interaction between the two sides in the field of Internet efficiency, the formation of new growth space.