Big promotion don't overdraft e-commerce future honesty

Years will not be, the major http://www.aliyun.com/zixun/aggregation/39126.html "> Shopping malls, department stores are making a final sprint." Subway stations, subway stations are plastered all over the promotional discount information, preferential intensity also year by year, from the past 50% to now 300%, businessmen have become a living lei Feng. and preferential strength to form a contrast is the merchant traffic, from the past overcrowding to now tend to plain, indicating that consumers have slowly find out the business routines and the trick, big promotions, also slowly become business credit Waterloo.

After ten years of accumulation and continuous innovation in business model, the step is not easy to come to today, besides the advantage of the traditional commercial price and the geographical limit, the convenience of electronic commerce plays a very important role. Among them, the biggest change is the means of payment and logistics conditions, of course, the overall credit environment and thinking is also very important. It is the rapid development of e-commerce, attracting more and more enterprises to join the electric business team, E-commerce from the past blue sea slowly into a horror of the red ocean, so many electric businessmen suffer, and many enterprises lose money to make yo shout.

The environment intensifies competition among electric dealers, and price warfare becomes a crude and direct and effective tool. As a result, more and more businesses use the holiday to do big promotions, only with the festival, the electricity dealers are absolutely first-class reaction speed. "Singles Day" is a typical case. Taobao to create a single festival big promotion precedent, last year 900 million sky-high deal let the electricity trader see huge market potential. When, Jingdong, Suning, Taobao, and so this year continue to exert force, not only marketing above, price concessions strength also a more than in previous years. This year Singles Day is quite exceptionally beautiful, Taobao deal 3.4 billion also create a record high.

The beautiful report card lets the person see the electronic commerce attractive foreground and the huge potential, but, after the promotion all sorts of problems is worth all electricity merchant ponder. Quality problems, false prices, logistics and distribution problems, return issues and so consumers in the carnival after the Momin distressed. When convenience, low price becomes a burden, will there be more users to give up online shopping, and the regression line? When the electronic commerce big promotion and the traditional merchant greatly promote the homogeneity, how many people will choose to participate in the activity online?

"A mouse excrement, bad porridge", bit by bit negative accumulation, will slowly attack consumer confidence and the whole e-commerce overall credit environment. Just like the lottery on Sina Weibo, how many people still believe it? Before the green Mango took the iphone to draw, all the peers laughed at their silly. But credit, like branding, builds a long process, destroying it in just a second. Please take care of your eyes as cherish your credit, for your own, but also for the entire Chinese e-commerce overall environment, but also for the remaining 92% market share.