Big run hair Online mall flying Cattle Network announced the formal exerting force O2O

Absrtact: June 18 News, big run hair online mall flying Cattle Network announced the formal exerting force O2O, and to Xi-many convenience stores for the pilot start thousand Township million museum plan. There are computers in many shops, and consumers can finish orders with the help of shop assistants. In addition, consumers can let hi

June 18 News, the big run hair online mall flying Cattle Network announced the formal exerting force O2O, and to Xi-many convenience stores for the pilot launched the "Thousand Township million Pavilion" program. "There are computers in many shops, and consumers can complete the order with the help of a shop assistant," he said. In addition, consumers can allow Xisto to collect parcels, at the same time can choose to pay the goods. "The chief executive director of the Flying Cattle Network, Huangmingtong, chairman of the China region, said the big run hair of this service will also enter the township and community."

Figure: Sheraton Shanghai Xin Shi North Shop with two computers, four LED TV, the area of the wall and tables and chairs are network experience flow tips and tips.

Here are five details of the RT-O2O strategy

1. What role does the RT-run play?

RT-Mart has 267 stores, covering the domestic mainstream entity retail stores. O2O implementation can not be separated from the supply chain, the support of the store will play the role of the nearest transfer. As for whether to assume the distribution function, but also to see the pilot effect.

2, O2O related to the big run hair what commodity?

Consumers in the convenience store can choose to buy all the products, and flying cattle net basically covers the big run hair all goods (except fresh). Flying cattle Network is doing commodity differentiation, such as the addition of Taiwanese food, fresh is also groping.

Figure: Flying Cattle Net Home screenshot