Big sellers share: cross-border electricity dealers should weigh "shang" light "electricity"

Guangzhou senior sellers Hank, Shenzhen big Sellers Xiazhao, Wang Guanjun bring a lot of reference value multi-channel layout sharing.

Xiazhao from 2009 began to engage in Amazon, and later made a fast selling Qualcomm, Cytopathic and other platforms. Wang Champion of the company currently 15 people, annual sales close to tens of millions of dollars.

Xiazhao said that many people are heavy electricity and light quotient, to study some platform rules and algorithms, trying to find some loopholes and techniques to do their own products. "This I am not very approve of, I think the so-called electrical business, must be heavy business light power, business forever to heavy, which means that you do cross-border electricity or do the so-called all the essence of the sale is to provide good products to customers, so the product is placed in a very important position. ”

"I made a mobile power supply, the competition for this category is very large, but it can be done." The first one, all the packaging is designed by yourself, all the boxes, people step on, will not deformation, the second, the actual electricity is more than 10,000, but our logo is 10,000, but in fact, more than 10,000, in the use of the sensory is very good; third, such as instructions, my products have 7 language instructions, All languages are outsourced by the Third-party agencies to write to me the instructions, in the operation, the introduction of a very professional, resulting in many of my customers to communicate with me, in the manual have found the answer, and so on. ”

"In fact, I also did a lot of illegal activities in the early years, brush single, keyword cheating, embezzlement traffic, theft of other people's comments, but I later found that you are cattle but also the platform side of it technology, they always inadvertently give you a fatal blow, such as closing the account." Later my conclusion is that as long as you do a good job in the nature of the sale, concentrate on the product, focus on providing customers with the best service, not skills. The 3rd summary is that no skill is the best technique. ”

Wang Guanjun has a similar experience in selecting products. He said: "Choose the best choice of products you are interested in, basically our company a lot of products are I look, I think, even sleep in thinking, Eat also think." I think that according to the personal characteristics of different, find yourself particularly interested in, will find something good. If I like clothes, but let me do 3C, my head will explode, I will be closed after class. If I like 3C, the toilet will hold it. Even if our products in the absence of competition, some products took 10 photos, today I do so, think you can, tomorrow to think about, another angle, not a little bit, off and on the 10 times. Even if we sell this product today, customer response is very good, but I think there may be customer complaints, or I have a new idea, I will still be revised. The same product no one competition, will be changed four or five times, five or six times, the key to see if they have ideas to come out, think out, we will change. So good new products, to see their hobbies, your point of interest there, that direction must be your future outbreak point. ”

Wang Guanjun also said: "Our team is not big, but to achieve effective management, it must rely on software, such as ChannelAdvisor." Our company's Logistics department 4 people, our overseas warehouse large and small more than 20, 4 one is responsible for overseas warehouse shipments, one is responsible for domestic warehouse shipments, the other two are responsible for packaging. How do these warehouses, various platforms, and various orders be handled? We use another software called Order Processing software. ”

Mercator, an international customer manager for the new Egg network in the United States, also believes that Chinese sellers have an erroneous zone and remain in the selling mentality. "In other words, I will sell the other people, or the product is very good, I put a label, and then sell their own, repeatedly do so, I think it will not be long." We are always at the low end of the industrial chain, how to solve? First of all, the product itself must be done, and more is to provide additional services, such as understanding the local customer's market culture, as well as their needs, to give their best local customer experience. We should note that in this era, every consumer may be your fans, but also may be your poor rating of the disseminator, so pay attention to customer experience this piece, not only to provide a very low price.

At present, there are no Chinese sellers settled in New Zealand electric business Tradme, the opportunity is excellent

ChannelAdvisor East China sales director Christine said that there are many influential platforms springing up around the world, in addition to our well-known Amazon, EBay, fast selling and so on, as well as Zalando, Paket, Laredoute, Newegg, Mini-advertisements me and so on, all of these sites add up to 340 million of the user is a potential consumer of Chinese sellers, there are so many selling goods and opportunities, why not take advantage of these opportunities to grasp?

Multiple platforms operate at the same time, without a doubt bringing more revenue. However, multi-platform operation has a huge workload and the cost of manpower is greatly increased. and ChannelAdvisor solution, is a platform to connect a one-stop automated management, so that the seller of human resources from each day of work freed up, and will focus on the analysis of the market, selection of these optimization.

New Zealand's largest electric business platform mini-advertisements me global Development business manager Conrad said TradeMe is New Zealand's largest electric business platform. In all of New Zealand's population, more than 60% people use TradeMe for online consumption. This is very attractive to Chinese sellers.

40% of New Zealand buyers will buy foreign products, mainly in New Zealand local retail stores, the price is too expensive, so many of them will buy goods in China and other countries. TradeMe platform on the best selling category is the category of electronic products, the second is the category of household category.

"What are some of the products that people in New Zealand eagerly demand?" Fashion apparel, accessories, as well as toys, home, cars, sports, industrial products, as well as personal electronic products, pet products, as well as mobile phone products. Currently settled in TradeMe China mainland sellers are zero, so this platform for everyone left a huge space. "Conrad said.

Now TradeMe has a Analysys Seller program that welcomes sellers outside New Zealand to enter TradeMe. Previously TradeMe was not open to international sellers.

To settle in TradeMe, the first requirement is to have successful sales on other platforms, such as ebay, Amazon or fast selling, and the second is that you sell products that are rare on TradeMe; The third is the experience of selling goods to New Zealand or Australia. Fourth, the best price for commodities is more than NZ $20.

It is worth noting that the TradeMe do not need to register New Zealand companies, nor need to have a New Zealand bank account can apply for, for many Chinese sellers are very convenient.

Newegg, an international customer Manager at the US's leading electric-business platform, Mercator said that 8 of the top 10 retailers in the United States are involved in online and offline retail operations, while the real purely online sales are two, one is Amazon and the other is new eggs. New eggs in 2014 registered customers from 25 million to 28 million, and local fans have reached 23 million, these fans rely mainly on the U.S. local 9 social media to interact with the new eggs and communication. New eggs in the U.S. customer base is mainly male-dominated, the U.S. average annual income is about 50,000 U.S. dollars, and the new egg consumer income is the middle class bias.

American new eggs sell a lot of new exotic products, such as Game class, Geek keyboard, mouse, there are 3 C accessories, waterproof mobile phone shell. Including some very unique products, such as Bitcoin excavators, and even the sale of unmanned aircraft. New eggs for the consumer of sports products, and clothing, home, as well as small appliances, and some automotive products demand has been strong growth. 2015 has a strong demand for the category, is hardware tools and industrial products, as well as automotive spare parts, in addition, new eggs also opened the wine, home class and gifts category