Big talk traditional Enterprise website user Experience Design do the details is to do the user experience

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When it comes to site user experience, many of the brothers in the line have more to say than the next words, user experience has a direct impact on the site's marketing results, such as from the marketing promotion of the five-tier data (that is, browsing layer, click Layer, Access layer, consulting layer, transformation layer), the user experience in among them to lift the weight of the light role, Which layer of users may run away if they feel uncomfortable. Whether it's a traditional corporate website or a professionally designed marketing site, user experience can be easily applied to both above, excellent user experience design is often in: visual, friendly, easy-to-use, useful (practical) and so on, in any case, as long as users browse the site feel good, comfortable, habits, Then such a website can be called a successful user experience design.

Today to say is aimed at the traditional enterprise website user experience design and analysis of the article, why should the traditional corporate web site to do analysis? We see a lot of hospital websites, clothing shopping malls, a brand product investment and other topics or the main station, gorgeous, atmosphere, HTML5+CSS3 and a variety of special effects, Top Seoer optimized website framework and so on, these are in the ordinary enterprise website very few can see, after all these enterprise website owner Most is the self-employed owner, the beginner entrepreneur, has done the boos of the traditional business for several decades, even they do not even have the word to talk about the top design idea, the small piece dares to bet, They don't even want to get a website designed like that. Therefore, it seems that the traditional corporate web site in the first step into the internet marketing has lagged behind a big cut. This article aims to guide the traditional enterprise website how to improve the user experience of the design, to pass the valley, easy to pass, not advanced technology level to introduce how to create an optimized user experience type of enterprise website!

Generally speaking, traditional corporate website design is relatively simple, also in line with those self-employed owners of preferences, simple, product picture, product introduction Comprehensive, more introduction to some product content, even in the home page full of detailed introduction of products like tofu block, tin font, F-type website design They also like, in short, the website 80% If it's their product, that's what they want. We understand the requirements, then we will analyze the traditional corporate web site from which aspects to do user experience.

First, the website head user experience Design

This is the focus of the site open (No Flash guide page), because the browser's habit of browsing the web is paramount, and navigation above the head design allows viewers to see what he is looking for 0.1 seconds. To attract the attention of the user the elements that must be designed include: LOGO, company name (or brand name), contact method. The style must be clear, high-quality picture material and text composition. Do not put irrelevant content, such as: lengthy banners, animations.

Second, the column navigation attracts the user second vision

The user takes 0.1 seconds to see the logo or company name of the head (if the customer is looking for a web company that can help him with the site), soon the viewer will look into the navigation bar to see if there are any services he wants to provide (e.g. website building business), in the navigation bar, Users will consume 10 times times as much time to browse the site's logo or company name as to find the service he wants. Although it appears that users are willing to spend the first time browsing the site 10 times times, but also 1 seconds ~1.5 second fast scanning browsing, so in the design of column navigation, grasp the user "second vision" is the most important.

In the design of the column navigation, the proposed number of control within 10, 8 for the appropriate, including the home page, about the enterprise, business 1, Business 2, Business 3, Business 4, case, contact us such a structure to design, the location of 50% left to the product or business to show, because these are the users need. User experience design is to meet the user, the user wants the content to the most intuitive, shortest way to show out, and this structure is very suitable for the traditional corporate website navigation column design structure, color fresh, button style not too loud, do not superfluous special effects and so on.

Third, the rich website content design grasps the visitor's stomach

Can click on certain products, services or columns on the content of the second layer is not the kind of "two-point two pull" of the idler, that is, click to open the site, the page down and then pull up and then click Close, Time will never exceed 3 seconds. Look back and think about it. You guessed it! You must have done this, you must be a random point to go, you must not want to find something like that, so I decided to browse the second floor of the site must be the intention, or have the patience of people who are willing to look down. So what we are going to do in the content design of the website is to catch the needs of these visitors and cast their points? User experience design is not so, in the content design is not much of the rendering design, after all, today is to talk about the traditional enterprise website user experience design, in the traditional enterprise website, Need to do the product illustrated, try to introduce the product detail, really want to buy that product time, the user does not mind spending more than 10 minutes to see a word without missing a clear, to know he this is in his pocket meters calculation. In addition, the content page should not be permeated with pop-up, suspension and so on.

Third, the details are actually doing the user experience

Experience is subtle, users are often not worth mentioning or trivial design and sigh of humanity, convenience and so on. These subtle designs such as: Go back to the top, guess what you like, breadcrumbs navigation, size font switching, a key sharing, related articles and so on, these are details of the design, this is not high-end what technology, but for users browsing the site when providing some convenience, then these "convenient design" will make visitors feel very comfortable.

In the end, user experience design is not an armchair, and not a hesitant, excellent corporate website user experience design may be three, four or even more design to get the best browsing status, including the smooth degree of web browsing, design color matching, content integrity rate, Typesetting speed and consulting services provided by online customer service, etc. these are the impact of Web site experience, the tools used to improve the user experience are: Web site speed test tools, thermal force, bounce rate statistics tools and so on, these can help site managers to understand which page the customer stay the longest time, which page needs to be improved. (This article by Changsha website Construction www.hnm7.com First A5 reprint please retain the source)

This article on user Experience Research introduction is not detailed, welcome to the traditional enterprise user experience design topic launches the discussion!