Big three operators greatly reduce the cost of marketing

Sina Technology News July 10 news, for the three major operators were asked to greatly reduce the marketing costs of the specific implementation of the matter, informed sources said that this will handset manufacturers, users purchase gifts to send a great impact, but with the user Package tariff subsidies have nothing to do, therefore, the three operators up to tens of thousands of packages have no effect.

It is reported that SASAC requires that the three major operators substantially reduce tens of billions of marketing costs while specifying what costs, including subsidies for mobile phone manufacturers, including media advertising marketing costs, including the use of physical gifts to users subsidies.

Take the subsidies of physical gifts to users as an example. At present, every college campus wars are given a big gift every day. From large electric vehicles and bicycles to small boxes such as lunch boxes and school bags, the actual gifts procured by the operators for colleges and universities each year are very impressive. As for each year did not send the gift, often will be missing.

As another example, the operator daily promotions also purchased a surprising amount of gifts. For example, some mobile company launched a deposit to send gifts activities from pre-stored to 24 yuan pre-stored 9,000 yuan, is divided into 9 files, and gifts given include cooking oil, rice, fuel cards, all year newspapers, mobile phones, soy milk Machine, electric pressure cooker and supermarket promotional items, etc., and each file provides a variety of gifts for users to choose. To pre-save 1000 calls, for example, the user can choose from a soybean milk machine, 600 yuan fuel card, 600 yuan supermarket promotional items, a ZTE cell phone, edible oil and rice combination of any gift. In addition, more high-end users as well as Sinopec and heavy oil refueling card can be donated.

However, informed sources also disclosed that the cost of marketing does not include two major: First, channel subsidies, that is, the remuneration of distributors; second is the user's package telephone subsidies, therefore, the actual impact of the reform on the user to Much weaker, the user can not get the package for the physical gift, but still get the bill subsidies.

However, although the channel subsidy is not involved this time, it is also widely criticized. It is mainly because the three major carriers often pinch their shelves in the channels. The subsidies to the channels are getting higher and higher and are beyond the normal range. At present, the mobile phone operators, Rise, but did not defeat the physical channels, mainly because of the physical channel for operators to switch packages, not interested in the bare metal, and operators to channel subsidies package enough to support them to live well, but also contributed to their help a carrier Fight against another carrier's culture. (Kang Zhao)